Dangers Of Pinning Your Entire Marketing Strategy On An Influencer

Ultimately, a celebrity endorsement is a double-edged sword that cuts both ways. In order to mitigate the risk that comes with these sorts of associations, marketers must avoid putting all eggs in one basket

Packaging Market In India To Showcase Positive Impact During 2020-24

Manufacturing sectors, such as pharmaceuticals or FMCG sectors such as packaged food and beverages, functional food and hygienic products have observed a considerable growth, raising the demand of packaging.

Strategy For The Short Term By Dheeraj Sinha, MD For India & CSO For South Asia, Leo Burnett

In addition to designing a ‘short-term thinking model’ for marketers to navigate the pandemic, Leo Burnett also launched three specialisations including Leo Burnett Consult, Leo Burnett Design & Leo Burnett Digital, informs DHEERAJ SINHA, Managing Director for India & Chief Strategy Officer for South Asia at Leo Burnett.