Q1 2021 Will Be Tough For Industry: Shashi Sinha, IPG Mediabrands

This is the time for media companies to link their platforms together, think out of the box and really focus on value instead of volume

Businesses Have Reimagined Their Products & Services: Anupriya Acharya, Publicis

The next normal also means no going back to pre-Covid, she believes

Brands Will Fight To Be In The Consideration Set: Mohit Anand, Kellogg

Consumers will be starting to make discretionary choices, which means that what is not essential will move out

Digital & Traditional Both Growing In India: Mark Read, WPP

There is an explosion of entrepreneurship, value creation and innovation which augers well for India