Robust AI-backed Human Interactions Establish Meaningful Connections

Marketers share their insights on AI’s ability to predict changing consumer behaviours, preferences and buying patterns and its ability to generate meaningful connections with consumers

Global Disruptions Influencing Consumer Behaviour: Nikhil Mathur, GfK

Brands must be relevant and engage Gen Z, with price being a key determinant to win the game

AI In Marketing Presents Both Benefits & Challenges: Experts

The marketing experts collectively advocate that young and upcoming professionals stick to basic principles such as listening to customers and staying updated with market trends

Metaverse Is A Reality But Comes With Risks: Jyoti Malhotra, Volvo Cars

Malhotra took the audience through a virtual tour of Volvo's transformation in Metaverse, along with sharing the company's future outlook

Conversational Media Enabling Meaningful Dialogues: Ankit Prasad, Bobble AI

Prasad dives deep in the conversational media concept and how marketers are leveraging it

The Metaverse Isn't Here Yet: Aman Gupta, boAt

Gupta discusses the transition of brands from physical to meta world at the 17th edition of the BW Marketing Whitebook Summit

Is Metaverse A Marketing Gimmick Or The Future of Internet?

At the BW Marketing Whitebook Summit 2022, locked horns on whether the metaverse will be the next big theme of digital or not

Metaverse & The Digital Economy

As the digital economy expands, the Metaverse is increasingly becoming central. It has become vital in understanding its dynamics in regard to businesses and consumers

Targeting GenZ, Millennials Essential In Metaverse: Nikhil Mathur, GfK

Mathur discusses the broad context of the metaverse and its future aspects along with consumer demand at the BW Marketing Whitebook Summit 2022

BW Marketing Whitebook Set For Its Mega Launch In Delhi Tomorrow

With the overarching theme of the summit as ‘Leadership In The Metaverse’, this year, more than 20 leading CEOs & CMOs will be gracing the Delhi launch