Marketers share their insights on AI’s ability to predict changing consumer behaviours, preferences and buying patterns and its ability to generate meaningful connections with consumers
Brands must be relevant and engage Gen Z, with price being a key determinant to win the game
The marketing experts collectively advocate that young and upcoming professionals stick to basic principles such as listening to customers and staying updated with market trends
Malhotra took the audience through a virtual tour of Volvo's transformation in Metaverse, along with sharing the company's future outlook
Prasad dives deep in the conversational media concept and how marketers are leveraging it
Gupta discusses the transition of brands from physical to meta world at the 17th edition of the BW Marketing Whitebook Summit
At the BW Marketing Whitebook Summit 2022, locked horns on whether the metaverse will be the next big theme of digital or not
As the digital economy expands, the Metaverse is increasingly becoming central. It has become vital in understanding its dynamics in regard to businesses and consumers
Mathur discusses the broad context of the metaverse and its future aspects along with consumer demand at the BW Marketing Whitebook Summit 2022
With the overarching theme of the summit as ‘Leadership In The Metaverse’, this year, more than 20 leading CEOs & CMOs will be gracing the Delhi launch
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