With advertising expected to reach INR1 trillion by 2024, India is moving towards a billion screens by 2024
The recent CII – BCG Big Picture 2021 report unveils M&E's multimodal growth story, with digital video and gaming being the biggest growth drivers
India is forecasted to be the fastest-growing entertainment and media market globally in terms of consumer and advertising revenue, the report further revealed
However, the report expects the TV Industry to witness a 25% dip in ad spends versus Q1FY20 levels (~30% dip in GEC and regional genres)
Mediums such as print and radio will take longer to recuperate to pre-Covid levels given higher exposure to local/SME advertising segment
Your e-mail information will not be shared with anyone else. And it will be used only to send out our latest news.
BW Communities is an array of business news websites targeted towards niche communities and readers across various industries
