Being True To Brand: Jury Prez Devika Bulchandani On Creative Effectiveness

India brought home Creative Effectiveness Grand Prix; Jury President, Ogilvy’s Global Chief Devika Bulchandani speaks on the winning work and judging experience

Mondelez Elevates Anil Viswanathan As MD, Vietnam, SEA

Vishwanathan will be replacing Hemant Rupani, who has been appointed as President of its SEA Business unit

Cadbury Dairy Milk Urges People To Partake In Others’ Happiness

Launches a new TVC and introduces a refreshed take on the brand’s purpose to evoke small acts of kindness

Publicis Groupe Wins Bulk Of Mondelez’s Global Media Business

It will also manage Mondelez’s traditional video investment, content and multicultural marketing in the U.S. and Canada

Mondelez's Meaningful Marketing This Festive Season

We are where the consumer is, emphasises Anil Viswanathan

Nine Shine At BW PuRe Brand Awards 2020

The nine winners upheld purpose and resilience in the year, while staying true to their DNA

Cadbury Bags BW PuRe Best in Show Award 2020

Cadbury from Mondelez, embarked on initiatives consistent with its brand purpose of generosity, and that is what resonates with the consumers