ORM: The Indispensable Exercise

A deep dive into ORM as a concept, its growth, tips that brands need to consider and the ways it can bear the sweetest fruits

ORM Integral To Brand Management Today: Sanjay Bhutani, Bausch & Lomb

Bhutani speaks on how he sees ORM become important for marketers in India

ORM Still Not A Standalone Part Of Marketing Strategies: Krishnarao Buddha, Parle

For Buddha, online reputation management has become significantly critical in this time, considering that a very large audience base has moved on to digital platforms