B2B Selling Increasingly Virtual, Marketers Must Rely More On Digital Tech: Holly Simmons, Oracle

This is because the number of digital touchpoints and the number of decision-makers have grown, she observes

Oracle Fusion Marketing To Fully Automates Lead Generation & Qualification

The app uses AI to automatically score leads at the account level, predict when consumers are ready to talk to a salesperson, and generate a qualified sales opportunity in any CRM system

AI Redefining New-Age Customer Experience In 2021

AI is enabling more efficient handling of service incidents through intelligent advisors that support both agents, and chatbots

Oracle, GDI Partner To Help Safeguard Ad Spend

Due to the complexity of the adtech ecosystem, brands have increasingly struggled to keep track of their ad placements