As the value of ORM in an overall marketing strategy becomes clearer, the author advises a set of ‘to-dos’ that when followed, will hold marketer and brand heads in good stead towards managing their online reputation
Key highlights on how Mondelez is leveraging ORM in its overall play
From ‘reactive’ to ‘proactive’, from ‘important’ to ‘core and critical’, Online Reputation Management in India is transitioning towards top priority for businesses. The headroom for growth however remains massive, with a wide gap between adopters & laggards
Tata Motors' approach not only made ORM a lynchpin in its customer strategy but also saw a higher return on investment through increased sales
ORM is key for the brand to engage with its consumers and also to understand competition and to develop its overall market strategy
The crisis delivered a “triple whammy”, making online reputation management (ORM) more challenging & promising, says Karthi Marshan, President & Chief Marketing Officer, Kotak Mahindra Group
The brands have also realized how social space can bring down their image in no time
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