Amazon Doubles Down On It's Indian OTT Serving

Amazon Prime Video announced its original content planned in Hindi, Telugu and Tamil at a gala event in Mumbai

ALTBalaji's Direct Subscriptions Up By 69% YoY & Half-yearly Revenue At INR 34Cr

Balaji Telefilms releases its financial results for the quarter and half year ended 30th September 2021

Viewers' Traditions & Native Languages Crucial To Understand: Zubin Dabash, Shemaroo

With a diverse and growing collection of over 3700+ titles, Shemaroo is making inroads through its ‘digital first’ vision

Decoding The Digital Trends

Dixit expounds the myriad online trends and patterns that have evolved during the past months and are here to stay

Rise In Regional Languages

Advancements in technology and hardware have made digital media a viable and popular prospect for consumers

Glance Partners With Realme To Provide High-quality Content

Glance will be rolled out on approximately 30 million Realme smartphones in India, and 7 million in Indonesia, by the end of CY2022

Disney+ Launches New Content Slate To Woo APAC

The new APAC content titles will be accessible on the streaming service throughout the next year

A Shift In Paradigm: Advertising On Television V/S OTT Platforms

Through OTT Platforms, advertising companies can reach out to their core audience via video ads for as little as INR 75 CPM for a six-second video ad

Short-form Video To Reach Above 600M Users In India By 2025: Report

Rapidly growing access to data, easy-to-use platforms, and a high proportion of vernacular content will further aid short video scale-up in India

The Rise Of OTT Platforms In India

The pandemic has led to a staggering 70% increase in the number of OTT subscribers