Co-branded content lends a deeper narrative to brands for digital audiences who no longer prefer watching 30-sec ads
Subscribers on OTT platforms can be fickle and analysing/tracking patterns of consumption and drop off patterns among the subscribers can get tricky
OTT has a simple rule, either you go big or you become irrelevant. OTT players have yet to understand this as the fragmented audience cannot subscribe to multiple players
With the right set of metrics, the impact of OTT is likely to be measured, often leading to a competitive advantage in adspace which will open the road to more innovation
'Radhe: Your Most Wanted Bhai' and 'Friends: The Reunion' are tentpoles in the year so far that have helped us unearth everchanging content consumption preferences, says Manish Kalra, Chief Business Officer, Zee5
Great storytelling has always been the beating heart of our society, says Srishti Behl Arya, Director, International Original Film, Netflix India
OTT players are clearly undergoing transition and for marketers, this means more benefits if the family viewing code is cracked
The mainstay of Voot Select's marketing so far has been led by it's content marketing experience, says Palia
Serving up monetisable content and making money off advertising knowing that inventory and therefore revenue is ephemeral is the true challenge in today’s publisher landscape.
Films and series of different genres, documentaries, reality and comedy formats are all a part of the platform's efforts to maximise viewership in a country
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