Subscribers on OTT platforms can be fickle and analysing/tracking patterns of consumption and drop off patterns among the subscribers can get tricky
Great storytelling has always been the beating heart of our society, says Srishti Behl Arya, Director, International Original Film, Netflix India
Serving up monetisable content and making money off advertising knowing that inventory and therefore revenue is ephemeral is the true challenge in today’s publisher landscape.
Films and series of different genres, documentaries, reality and comedy formats are all a part of the platform's efforts to maximise viewership in a country
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