Effective Co-Branded Content And Partnerships

Co-branded content lends a deeper narrative to brands for digital audiences who no longer prefer watching 30-sec ads

Successful Hacks To Avoid Subscriber Churn In The OTT Landscape

Subscribers on OTT platforms can be fickle and analysing/tracking patterns of consumption and drop off patterns among the subscribers can get tricky

Why Indian OTT Players Need To Go Global

OTT has a simple rule, either you go big or you become irrelevant. OTT players have yet to understand this as the fragmented audience cannot subscribe to multiple players

OTT & Web-series: The New Form Of Advertising

With the right set of metrics, the impact of OTT is likely to be measured, often leading to a competitive advantage in adspace which will open the road to more innovation

Zee5 Takes The 'Entertainment Inclusion' Line

'Radhe: Your Most Wanted Bhai' and 'Friends: The Reunion' are tentpoles in the year so far that have helped us unearth everchanging content consumption preferences, says Manish Kalra, Chief Business Officer, Zee5

5 Qs With Srishti Behl Arya On Netflix India's Great Storytelling

Great storytelling has always been the beating heart of our society, says Srishti Behl Arya, Director, International Original Film, Netflix India

OTT’s Changing Definition Of ‘Family Viewing’

OTT players are clearly undergoing transition and for marketers, this means more benefits if the family viewing code is cracked

5 Qs With Ferzad Palia On Marketing Content On OTT Platforms

The mainstay of Voot Select's marketing so far has been led by it's content marketing experience, says Palia

OTT Platforms' Changing Publisher Landscape & Ad Revenue Optimization

Serving up monetisable content and making money off advertising knowing that inventory and therefore revenue is ephemeral is the true challenge in today’s publisher landscape.

Netflix Unveils 'New Menu' With Over 40 Titles For India

Films and series of different genres, documentaries, reality and comedy formats are all a part of the platform's efforts to maximise viewership in a country