Diwali 2021 will accelerate the return to normalcy with higher economic activities, but consumers still require more time to completely put behind the numbing pandemic experiences
We are in the middle of a digital revolution, a digital transformation, and digital innovation. With everything going online, it is expected that physical cash will cease to exist. However, India paints a different picture
Post-pandemic, it is vital to reassess digital pivot programmes and convert them into long term strategic plans to remain relevant, competitive, and successful
The pandemic has led to a staggering 70% increase in the number of OTT subscribers
The pandemic has led to the creator economy phenomenon, with an increase in conversations around the product
The Indian food industry is one of the biggest sufferers of the pandemic, which forced the restaurants to close and workers to return to villages
The ‘responsible travel’ proposition needs to go beyond measures like hand-sanitisation, wearing masks and social distancing
The pandemic has changed the dynamics of marketing and pushed for the re-invention of strategies
The pandemic has induced B2B companies to explore Direct-To-Consumer approach
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