Thought Blurb Communications crafted a three-film campaign that narrated humorous tales of dilemmas resolved in comical manners
The stage is set for a dynamic synergy that promises to amplify brand equity, ignite audience enthusiasm, and propel sales to soaring heights in the coming months
Mayank Shah, senior category head at Parle Products, explains why despite spending lesser than 5% of overall budget on advertising, the company chooses to take up causes in engaging consumers
As an extension, the campaign is aimed to drive engagement and spread awareness of the previous films by amplifying the creative thought of #SeekingsSigns this time
The campaign was launched in two phases in Rajasthan —a digital phase, followed by an on-ground activation
The world according to a child is far different from the world according to an adult. The latest TV ad campaign for Parle Magix by Mumbai based thought blurb Communications brings alive this dramatic difference
Echoing the essence of love and togetherness, brands have put together interesting campaigns to rekindle the spirit of the festival of love
Internally, the focus needs to be on possibilities and resilience; FMCG industry will be a key component of economic revival as well
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