Everything Is Fair In Love, War & Lay's: Witness The Ultimate Test

The brand's latest campaign taps into how one's loyalty to Lay's can even challenge the strongest connections, capturing the absolute, unspoken love across generations

Is Traditional Media Regaining Prominence This Season?

Industry experts share views on the effectiveness of traditional media, consumer receptivity and the impact of television during the festive season

DFM Foods Onboards Vipul Prakash As CEO & Managing Director

Prakash was formerly associated with MakeMyTrip and PepsiCo

Pepsico Elevates Tarun Bhagat As CMO, India & South Asia

Bhagat joined the organisation in 2018 as the Pepsi Brand Director.

Akshay Kumar Adds Jolt Of Energy To Summer With Sting’s New Campaign

The new brand film brings alive Sting’s mantra of electrifying energy through a fresh, captivating, and disruptive narrative

Pepsico India Holding FY22 Gain Falls By 76.25%

The company's overall revenue, which includes sales of brands like Pepsi, Lay's, Kurkure, and Tropicana, increased by 20.58 per cent to Rs 6,468.14 crore for the fiscal year that ended on March 31, 2022

Pepsico India Launches Their First NFT

In partnership with illustrator, Timea Balo, the design team of Pepsi has curated the collection

PepsiCo India, Airtel Roll Out Attractive Offer

Airtel recharge coupon worth INR 10 to INR 20 can be won on the purchase of Pepsi, Mountain Dew, 7UP, Mirinda, Slice, and Tropicana PET bottles

Brands Ride High On Festive Fervour

Optimism shines bright with brands signalling green shoots in their advertising budget, along with consumers exuding positive buying sentiments to amp up the shopping decibel