The brand's latest campaign taps into how one's loyalty to Lay's can even challenge the strongest connections, capturing the absolute, unspoken love across generations
Industry experts share views on the effectiveness of traditional media, consumer receptivity and the impact of television during the festive season
Prakash was formerly associated with MakeMyTrip and PepsiCo
Khanna has been associated with PepsiCo for the past 21 years
Bhagat joined the organisation in 2018 as the Pepsi Brand Director.
The new brand film brings alive Sting’s mantra of electrifying energy through a fresh, captivating, and disruptive narrative
The company's overall revenue, which includes sales of brands like Pepsi, Lay's, Kurkure, and Tropicana, increased by 20.58 per cent to Rs 6,468.14 crore for the fiscal year that ended on March 31, 2022
In partnership with illustrator, Timea Balo, the design team of Pepsi has curated the collection
Airtel recharge coupon worth INR 10 to INR 20 can be won on the purchase of Pepsi, Mountain Dew, 7UP, Mirinda, Slice, and Tropicana PET bottles
Optimism shines bright with brands signalling green shoots in their advertising budget, along with consumers exuding positive buying sentiments to amp up the shopping decibel
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