PepsiCo & WPP Part Ways

PepsiCo India’s advertising spend is estimated to be Rs 350 crore

Hires & Promotions: Pepsi, Blink Digital, Cars24, Snap

Quick look at new hirings, promotions and people movements this week

PepsiCo, Airtel Double Down Their Partnership

Airtel prepaid mobile customers to get 2GB of assured free data with purchase of select packs of Lay’s, Kurkure, Uncle Chipps and Doritos

Marketers’ Step Up The Game

With the rapid growth of the gaming and esports industry, endemic and non-endemic brands are launching creative new marketing programs not only to create brand affinity but also to create alternate revenue streams in collaboration with game developers