Premiumisation Is The Key Trend This Festive Season, Cite Consumer Durable Brands

Industry veterans discuss about what they are doing to woo customers this festive season, and more

Philips India Kindles Festive Spirit with #HowIndiaCelebrates Campaign

The brand has partnered with Voxxy Media to bring this campaign to life by onboarding 50+ lifestyle influencers who inspire and make a statement to over six million consumers.

Philips Domestic Appliances Names Omnicom Media Group As Its Global Media Partner

The collaboration will start on 1 April, 2023; OMG will play a key role in implementing a new marketing model and advancing Philips's accelerated growth agenda

Hires & Promotions: Wow Skin Science, Philips

Quick look at new hirings, promotions and people movements this week

Brands Celebrate The Anchors In Our Lives- Fathers

This Father’s Day, brands have stepped forward in their own unique ways to appreciate the wondrous selfless heroes who we call fathers