The Society was informed during the most recent meeting of the INS Executive Committee that one of its member publications has been promoting a study to establish "The Trust in Print"
Digital platforms will generate the majority of the increase in advertising revenue for Indian media and entertainment (M&E), followed by TV and print
Ad space per publication in Jan-Mar'22 was almost at par with Jan-Mar'21
The Bureau of Outreach and Communication (BOC) has empanelled 7,256 newspapers
The company's consolidated income increased by 29 per cent to Rs 451.3 crore in Q2 FY22, up from Rs 349.8 crore in Q2 FY21, as circulation reached 92-95 per cent of pre-Covid circulation levels
Advertisers are increasingly resorting to hyperlocal Indian language newspapers as they offer a larger bang for their buck: Dainik Bhaskar
The deal came through as soon as two-wheeler companies like TVS, Bajaj and Hero announced the reopening of their showrooms in select markets
Covid-19 and the lockdown gave a severe blow to the circulation and revenue earnings of the print media in India. Dainik Bhaskar Director Girish Agarwal suggests that lndian language publications, however, were bouncing back quickly, especially in the smaller cities around the country
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