Pepsi’s Resurgence Of ‘Yeh Dil Maange More’

26 years later, ‘Yeh Dil Maange More’ has had a home-coming in India on Pepsi’s 125th anniversary

70% Annual Marketing Budget Is Allocated To Digital: Tao Zhang, realme India

With the release of the NARZO 70 Pro 5G, scheduled to debut on March 19, Tao Zhang, Chief Marketing Officer, realme India reveals the brand's focus on young users, marketing strategies, AI strategy and more

SRK To Endorse Joy Personal Care’s Face Wash Category

SRK, along with the brand’s existing ambassador Sanya Malhotra, will endorse the flagship product, Joy Lemon Face Wash, in the upcoming commercial set to debut during IPL 2024

Hyundai Kicks Off 2024's Big Marketing Push; Over 55% Spends Still Marked For Traditional Channels

Virat Khullar, AVP & Vertical Head, Marketing, Hyundai Motor India discusses with BW Marketing World about the long-standing association of Shah Rukh Khan with Hyundai, getting Deepika Padukone onboard and more

Shah Rukh Khan Affirms Tide As The 'Asli Stain Removal King'

The two join hands to demonstrate a shared commitment to perfection and the relentless pursuit of excellence

Centre Issues Notices To Bollywood Actors Over Gutka Ads; Petition Scheduled For 2024

The court was also informed that Amitabh Bachchan had sent a legal notice to a gutka company featuring his advertisement, even though he had terminated his contract with them

SRK: The Evergreen Baadshah Of Brands

King Khan turned 58 on 2 November 2023, but he seems to be ageing like fine wine

Rungta Steel Joins Forces With Shahrukh Khan For New TVC

Rungta Steel reinforces its brand with Shahrukh Khan, adding star power alongside ambassadors Alia Bhatt and Ranbir Kapoor