BARC India Names Shashi Sinha As Chairman

He takes over from Punit Goenka, MD & CEO, Zee Entertainment Enterprises

Hires & Promotions: Dentsu, Zee TV, MRUCI, upGrad

Quick look at new hirings, promotions and people movements this week

Mediabrands Launches Global Content Studio In India

MBCS will focus on branded content opportunities with media partners, digital content that drives performance and engagement, and brand fueled long and short-form original content

Industry Mourns The Demise Of FCB Ulka's Anil Kapoor

Kapoor was the Chairman Emeritus at DraftFCB+ Ulka and the former Managing Director & CEO, FCB-Ulka Group

Q1 2021 Will Be Tough For Industry: Shashi Sinha, IPG Mediabrands

This is the time for media companies to link their platforms together, think out of the box and really focus on value instead of volume

Mullen Lintas And INS Create A New Campaign 'Rupaiyyah Hai Pahiya' To Jumpstart The Economic Activity In The Country

Conceived by Mullen Lintas, ‘Rupaiyyah Hai Pahiya’ (Wheels of the Economy) is an initiative to encourage consumers to start spending and to create liquidity in the market, and help boost the country’s economy. The message will be amplified on the back of the extensive network provided by Indian Newspaper Society (INS).

It's Time For Newer Revenue Formats For IPL

IPL will have to seek newer ad revenue formats, new advertiser categories and even innovate on format but it has the chance to make up for expected revenue loss due to the current slew of challenges