Festive season shopping lists prioritise items such as clothing, sweets and snacks, prayer ritual materials, home décor products, dry fruits and chocolates, firecrackers, jewellery, and consumer durables
The campaign urges people to overcome their limitations and fulfill their aspirations through the platform’s wide variety of quality products
Instagram shopping has taken off and now includes everything from shoes to phone accessories, clothes to food
More than three out of every five active internet users browse Amazon to explore or window shop for products
Content websites and online media attracted more than 23 per cent of all global sales while users who used offers from cashback services placed an additional 20.3 per cent of orders
The Festive Pulse Survey by The Trade Desk reported that the excitement among Indian consumers for the upcoming festive season is at an all-time high
This was the first time the category has reached this level since October 2020, indicating that the festive season in 2021 might be the best ever
Diwali 2021 will accelerate the return to normalcy with higher economic activities, but consumers still require more time to completely put behind the numbing pandemic experiences
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