Moj, Cricbuzz Partner For Content Exchange

Moj users can access Cricbuzz’s content within the social networking platform

Koo Makes Its Algorithms Public

This makes the homegrown application the first significant social media platform to make its core algorithm public

The Power Of Storytelling To Humanise Brand

Brand Storytelling is the cohesive narrative that weaves together the facts and emotions that the brand evokes

Transmedia Storytelling

Is it essential for brands to modify the content for each social media platform?

Social Media Trends For 2022

Social media will continue to rule as an important tool for brands to create awareness and manage brands image

Social Media Ace

The author details some of the features that stood out and when used smartly delivered excellent results

Building Your Brand Tribe: Effective Use Of Social CX

Social CX enables companies to maximize the actual potential of social media as a channel of communication by encouraging true interactions between the brand and audiences

Short Videos To Revolutionise Digital Content Consumption: Sumit Ghosh, Chingari

When many players want to play the same game like yours, be assured that the category is lucrative, points Ghosh

Current Trends In The Digital Marketing Industry

It is crucial for a business functioning in a booming industry to be mindful of the market trends and demands

Customer-Brand Engagement Ramps Up During Festives On Social Media

A recent analysis of Twitter interactions in India highlights what customers want during Diwali and how marketers may participate in the festivities