From AI-infused content creation to mega mergers and social media overhauls, 2023 rewrites the playbook for media industry evolution
Social media platforms have transformed into bustling marketplaces, customer service hubs, and storytelling arenas where businesses can directly interact with their target audiences, writes Yogita Tulsiani
A latest report has highlighted the untapped potential of India's creator economy and the significant gap between influencers and brands in terms of engagement
Threads takes social media landscape by a storm with 30 million downloads in less than 20 hours of its launch
In contrast to typical celebrity endorsements, influencers, and comedians are considered normal and average people, which fosters trust and relatability among their audiences
The report also reveals that the annualised growth rate for India is over 115% for individual creators as compared to the global growth rate of 18%.
With newly emerging technologies, never-ending feature updates and ever-changing consumer behaviour, digital marketers are always on the lookout for what’s going to happen next
The potential reach of ads on the top four social media channels, Facebook, Instagram, YouTube and TikTok, is 60 per cent of the total active user base, making it a strategic and cost-effective branding tool to unlock markets and improve reach
60 per cent of advertising revenue guaranteed to creators
Piali Dasgupta explains the social media chaos against Akshay Kumar for the promo of his North America tour, she says " I am no Akshay Kumar fan and don’t even remember the last time I watched any of his films"
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