Brand Extension - A Strategy For Surrogate Advertising

All celebrities are aware of the legal guidelines to endorse tobacco or alcohol brand extensions but till the consequences like their own reputation are not at stake over the monetary benefits, they continue to endorse

ASCI Bans 12 Liquor Companies Under Surrogate Advertising

The brands were actively selling goods like music CDs, packaged water, non-alcoholic beverages, appearing around IPL 2020