Viral Fission Partners With Mia By Tanishq For Its Romani Collection Campaign

The campaign was active for 5 days and garnered a total of over 2.5 lakh impressions

Brands Embrace Festive Time In Unique Ways

A quick look at festive preparations of brands during festive season

Brands Pin Love & Hope This Raksha Bandhan

Quick look at how brands are celebrating the love-hate relationship of the siblings this year

Dentsu Webchutney Bags Digital Mandate For Tanishq

The agency aims to make jewellery a powerful form of self-expression through digital

Love Vaccine By Brands This Valentine’s Day

Echoing the essence of love and togetherness, brands have put together interesting campaigns to rekindle the spirit of the festival of love

AAAI Issues Statement On The Tanishq Ad Controversy

There is a consensus among all allied bodies and The International Advertising Association (IAA) India Chapter and The Advertising Club also support this

Don’t Confuse Trolls With Customers- #WhyBoycottTanishq

My only questions here remains- didn’t the makers expect such a reaction?