Hires & Promotions: Taneira, Tata Motors, Signpost

Quick look at new hirings, promotions and people movements this week

When 'TATA' Meant Hello For Indian Wrestling

The author narrates one of the most heartfelt instances from his professional career, highlighting the powerful ethos of TATA and why it is the leader that it is

Shubhranshu Singh To Lead Tata Motors' Marketing

Erstwhile with Royal Enfield, Singh has confirmed this news on his social media page

Tata Motors Promotes 'Aatmnirbhar' Sentiment With Its New Ace Gold TVC

The campaign features Bollywood actor and Tata Motors’ commercial vehicle segment brand ambassador, Akshay Kumar and banks on ‘Aatmanirbharta’ sentiment.

ORM For Great Business Outcomes

Tata Motors' approach not only made ORM a lynchpin in its customer strategy but also saw a higher return on investment through increased sales

Can We Tout IPL As 'The Indian Marketing League'?

Marketing lessons from India’s hottest event, the Indian Premiere League (IPL)

Hires & Promotion: The Q, Tata Motors, Nerolac

Quick look at new hirings, promotions and people movements this week

Why Brands Must Not Fast This Ramadan

Of togetherness, community and congregation, Ramadan counts for a great time for brands to keep the conversation going with their consumers

Tata Motors Launches New Ad For Ramadan

The ad encourages spreading cheerfulness and delight through #NekiHiDariya, the path of righteousness and good deeds, which is keeping with the true spirit of Ramadan.

WATConsult Scales Up Its Dash Offering With Tata Nexon EV

With the adoption of integrated real-time data, all under one roof and with accessibility, Dash enables consistency in measures and measurement procedures across stakeholders