Tata Motors To Demerge: Shareholders Will Get Identical Holding In Demerged Entity

The demerger will be implemented through an NCLT scheme of arrangement, and all shareholders of Tata Motors will continue to have identical shareholdings in both of the listed entities

Shubhranshu Singh Envisions Growth In India's Marketing Landscape

Generative tech does not threaten marketers but enhances their capabilities, says Subhranshu Singh, Chief Marketing Officer - CVBU, Tata Motors

Brands Go All Out To Win Hearts This Ganesh Chaturthi

Social feeds have already been decorated by the brands as part of their celebration

Hires & Promotions: Taneira, Tata Motors, Signpost

Quick look at new hirings, promotions and people movements this week

When 'TATA' Meant Hello For Indian Wrestling

The author narrates one of the most heartfelt instances from his professional career, highlighting the powerful ethos of TATA and why it is the leader that it is

Shubhranshu Singh To Lead Tata Motors' Marketing

Erstwhile with Royal Enfield, Singh has confirmed this news on his social media page

Tata Motors Promotes 'Aatmnirbhar' Sentiment With Its New Ace Gold TVC

The campaign features Bollywood actor and Tata Motors’ commercial vehicle segment brand ambassador, Akshay Kumar and banks on ‘Aatmanirbharta’ sentiment.

ORM For Great Business Outcomes

Tata Motors' approach not only made ORM a lynchpin in its customer strategy but also saw a higher return on investment through increased sales

Can We Tout IPL As 'The Indian Marketing League'?

Marketing lessons from India’s hottest event, the Indian Premiere League (IPL)

Hires & Promotion: The Q, Tata Motors, Nerolac

Quick look at new hirings, promotions and people movements this week