Chairman Kunal Lalani's vision drives Crayons Advertising's tech-infused success and future market dominance in 2024
In the era of advanced technology, brands navigate the balance between personalised experiences and consumer privacy, as gen AI and data-driven personalisation take centre stage to meet the expectations of always online, Gen Z
The mingling of technology with Gen Z is driving a bigger cultural movement that demands a reevaluation of how businesses approach creativity, authenticity, and ethical considerations
Blackberry’s Aman Grover is an ardent believer in hard work and persistence driving success stories
Gidwani believes that sustainable tech, increase in computing power and gen AI will stand as the most dominating trends in the coming year
Brands must be relevant and engage Gen Z, with price being a key determinant to win the game
The campaign aims to dominate the laptop market in 2023 with an innovative approach, leveraging 3D webpages and gamer-centric content hub
The campaign emphasises features like smart login and durability, with a specific focus on Gen Z and millennials
The integration of creativity and technology is propelling OOH advertising into a new era of audience engagement, altering the rules of advertising
Use of popular marketing trends like AI and chatbots, 3D virtual tours, and videos and blogs for real-time engagement with potential buyers
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