Union Budget 2024 Unlikely To Favour M&E But Some Segments To Shine Bright

While OTT and gaming are expected to gain, the M&E sector, overall, deserves a paradigm shift in budgetary considerations, stress experts

How Magnon Cruised Crisis With “Collective Ownership”

Looking at the journeys of some of India’s creative powerhouses in our series, #AdlandUpclose, here’s talking with the leadership team at Magnon Group on how they pulled through the past year

Daikin Goes Vernacular To Target Tier 2 & 3 Markets

The vernacular approach to their marketing communication is undertaken to stay true to Daikin’s latest brand philosophy of ‘Innovating For Change’

The Year That Changed Advertising

The industry's sail through the pandemic is a testament of their ingenuity, efficiency and commitment