While OTT and gaming are expected to gain, the M&E sector, overall, deserves a paradigm shift in budgetary considerations, stress experts
Looking at the journeys of some of India’s creative powerhouses in our series, #AdlandUpclose, here’s talking with the leadership team at Magnon Group on how they pulled through the past year
The vernacular approach to their marketing communication is undertaken to stay true to Daikin’s latest brand philosophy of ‘Innovating For Change’
The industry's sail through the pandemic is a testament of their ingenuity, efficiency and commitment
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