Interim Relief To Emami In Fair & Handsome Trademark Infringement Case Against HUL

The court stated that of all the available names, HUL intentionally chooses as part of its name which is prominent

BW Businessworld’s Upcoming Edition Brings 'Creativity+Tech+Innovation' To The Center Stage

The issue will delve into how global leaders and the largest marketing and advertising companies in India are leveraging creativity, backed by technology and innovation, to bring solutions closer to consumers

Kiran Ramamurthy To Join 82.5 Communications As CEO

He has served as the executive vice president of Ogilvy before joining Media.Monks in August 2019 and was associated with Ogilvy in Bangalore for seven long years

Sebi Extends Relief To Zee's Subhash Chandra Till 30 April

Sebi assured the Bombay High Court that no action on Subhash Chandra of Essel Group will be taken till April 30, 2024 over the Zee funds case, extending the previous relief

Crafting Immersive Experiences: The Rise Of Virtual Reality

The next frontier involves integrating AI with VR to create even more personalised and adaptive experiences, making every virtual interaction unique to the individual user, writes Rishi Sharma

Novamax Cools Down Election Fever With Air Cooler Campaign

The brand's 'Election' ad film leverages the searing heat of polls to showcase its air coolers as the perfect respite for consumers

Amazon Fashion Address Styling Challenges With Ananya Panday & Aditya Roy Kapur

The campaign, 'Fashion on Amazon, Har Pal Fashionable' highlights the convenience and wide selection that make Amazon the one-stop fashion destination

Political Ad Spend 2024: BJP Rules The Roost

To date, there has been a total of over Rs 117 crore investment since the year began

Brands Extend Eid Greetings In Unique Ways

Capturing the true spirit of Ramadan and Eid in their campaigns, brands have touched the hearts of everyone around