Bold Care's New Campaign Destigmatise Men's Sexual Health With Ranveer Singh & Johnny Sins

The campaign ad, #TakeBoldCareOfHer, written by Tanmay Bhat, Devaiah Bopanna and the team humorously endeavours to normalise the subject of men's sexual health in a comical parody of an Indian TV drama

Bold Care introduces their witty campaign, #TakeBoldCareOfHer, featuring actor Ranveer Singh, who has also joined the brand as a co-founder, contributing behind-the-scenes for over a year. 

In this endeavour, the brand aims to destigmatise conversations about men's sexual health, employing an innovative strategy to transform societal discussions by emphasising the commonality and simplicity of available solutions.

The campaign marks Hollywood actor Johnny Sins' debut in Indian advertising, featuring a comical parody of an Indian TV drama. 

Rajat Jadhav, Co-Founder, Bold Care, commented on the campaign's innovative approach by saying, With #TakeBoldCareofHer, we want to address the stigma around men’s sexual health in India. Our aim has always been to be the category creators in this space and initiate open conversations around sexual health. We're here to help men overcome their sexual health issues by providing science-backed solutions.” adds Jadhav.

Addressing the issue with humour, the ad, written by Tanmay Bhat, Devaiah Bopanna and their team presents a scientifically proven solution. Directed by Ayappa KM and produced by Earlyman Films, the film aims to normalie the subject through entertaining sequences.

The campaign addresses men who have silently endured sexual health concerns due to embarrassment or fear of judgment. This initiative strives to shatter outdated stigmas, putting taboo topics in the spotlight and conveying a clear message, 'you are not alone, and help is readily available!'

Ranveer Singh, Co-Founder, Bold Care shares, “I’m here with sincere intent to use my influence for raising awareness and making a positive impact. The Bold Care campaign is more than talk; it’s a mission that I am deeply connected to, and I am here to bring a change in how we address men’s sexual health, aiming for tangible solutions and millions of lives impacted all across the country.”

The campaign is live on YouTube, Facebook, Instagram and Twitter, aiming to reach a broad audience and spark meaningful discussions.

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