ABFL, Platinum Outdoor Team Up For OOH Campaign With CGI & Anamorphic Storytelling

The Out-of-home campaign, 'Ab Kahani Badlegi' showcases diverse financial products of Aditya Birla Finance in 12 cities

Aditya Birla Finance (ABFL), in partnership with Platinum Outdoor elevated awareness and consideration among potential customers through an extensive Out-of-Home (OOH) campaign. The strategic media blend implemented in this campaign effectively engaged audiences in 12 cities.

Darshana Shah, Chief Marketing Officer at Aditya Birla Capital Ltd. said, "We are excited to present a new-age marketing buzz to our new-age digital consumers. A key element of the campaign was an immersive CGI and Anamorphic experience that seamlessly weaved the spirit of cricket, represented by KL Rahul, incorporating the iconic locations of Mumbai and Bengaluru. Such an innovation encourages engagement among audiences across India, who keep craving new and quirky formats for content.”

The narrative of the campaign, 'Ab Kahani Badlegi' portrayed the various financial products provided by ABFL, encompassing personal loans, business loans and loans against property.

Dipankar Sanyal, CEO, Platinum Outdoor & MRP also commented, “It has been an extremely rewarding experience to be able to strategize and execute Aditya Birla Finance Limited's outdoor campaign on such a grand scale, especially since the outdoor environment today is constantly evolving. Certainly, the campaign has been a great success.”

The anamorphic storytelling commences with a cricket shot featuring KL Rahul, followed by the spinning ball, symbolising the dynamic nature of the game in conjunction with ABFL's service offerings. The campaign also incorporated an immersive CGI experience seamlessly blending the essence of cricket, embodied by Rahul with the spirit of Mumbai, integrating the CST (Chhatrapati Shivaji Terminus) station.

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