Manisha Kapoor wrote about her elevation to Chief Executive Officer (CEO) of the Advertising Standards Council of India (ASCI) in her latest LinkedIn post.

It stated, “I’m happy to share that I’m starting a new position as Chief Executive Officer at The Advertising Standards Council of India!”

“The last year and a half at ASCI have been a thrilling ride, with so much to learn and contribute. It is my absolute privilege to lead a rocking team that has relentlessly pushed itself to deliver better and adapted itself to the transformation we are in the midst of at ASCI. Many senior professionals have selflessly volunteered their time and resources to ASCI, believing in our efforts and our potential. Unstinting support and guidance from the board led by Subhash Kamath have meant that we have dreamt some pretty audacious dreams and are making them happen,” Kapoor further added.

“There is much more to do, and I am so excited about the initiatives we have planned for this year. As we take the organization to the future, we want to make it bigger and better, more inclusive, more thought-provoking, more guidance is driven, even as we stand tall to protect the interests of the Indian consumer,” she concluded.

Kapoor has helped companies establish and nurture brands through brand building, new product development, marketing strategy development as well as media strategies with her experience of over 25 years.

She had joined ASCI in 2015 and has been the secretary-general at ASCI since 2020. Prior to joining ASCI, she was associated with various organisations namely, International Council for Advertising Self-Regulation (ICAS), Kotak Mahindra General Insurance Co. Ltd., Sol’s ARC, Futurebrands Ltd., Hindustan Unilever Ltd., Johnson & Johnson India Ltd., etc.