Account Wins: Birla-Opus-DDB Mudra, Prohed-PokerBaazi, Interbrand India-HDFC Bank, Wing Communications-Planify

Quick look at the new account wins/ retainers this week

Birla Opus appoints DDB Mudra as the creative partner

Birla Opus has selected DDB Mudra as its creative partner for four brands in the range. The mandate involves crafting strategy and communications for Birla Opus which offers a wide array of decorative paints aimed at businesses and consumers.

With this partnership, DDB Mudra will manage the comprehensive portfolio of four brands from Birla Opus: Style (economy paints range), AllWood (wood finishes), AllDry (waterproofing) and Prime (institutional).

Inderpreet Singh, head- marketing, Birla Opus says, “We look at our agency partners as an extension of our team, sharing similar passion and belief in the brand. Our endeavour is to make the lives of our consumers a little more colourful and prettier every day and we are pleased to have DDB Mudra as our partners in this journey.”

Saad Khan, president and managing partner – growth & strategy, DDB Mudra Group comments, “We are delighted to be a part of the journey of Birla Opus. This is a big moment in the paint category in India. During our interactions with the team at Birla Opus, including the R&D team, we immediately felt their passion and ambition to disrupt and change the course of paint category. DDB’s DNA has always been about making challenger brands win, and we intend to come true on the creative mandate Birla Opus has given to us.”

Through this foray, Aditya Birla Group will be able to tap into a high-growth Rs. 70,000 crore decorative paints market. 


Prohed wins performance marketing mandate for PokerBaazi

Prohed has won the performance marketing mandate for PokerBaazi for the third time, solidifying its position as a trusted partner in driving successful marketing campaigns. The news comes after the continuous successful implementation of performance marketing campaigns by Prohed for the past two years, which resulted in significant growth and improved brand visibility. 

Jaskaran Singh, AVP growth, BaaziGames mentions, “Working with PROHED has turned out to be a great catalyst for us. Their innovative marketing solutions have helped us stay ahead of the competition and establish ourselves as the leading online gaming platform. Their strategies have not only helped us grow our audience but have also enabled us to retain our existing user base. We are confident that our collaboration with PROHED will continue to drive more success and growth in the future.”

Pulkit Dubey, co-founder of Prohed says, “We are thrilled to have partnered with Team PokerBaazi and contributed to their success in the online gaming industry. Our goal has always been to find ways to target the right audience and implement the most efficient strategies to enhance brand conversions cost-effectively at scale. The PokerBaazi team’s mindset to dominate the gaming market with impeccable technological gameplay and unparalleled servicing has ensured better audience retention and given us headway to experiment with new marketing  innovation and growth in the online gaming industry.”

HDFC Bank ropes in Interbrand India for its brand valuation

Interbrand, a brand consultancy firm, has been engaged by HDFC Bank, a banking and financial services firm, for a comprehensive brand valuation exercise covering the bank as well as its subsidiaries.

This would lead to financial as well as strategic applications over the coming years. This is the second BFSI sector brand valuation engagement for Interbrand in 2024.

Ashish Morone, senior VP and head - brand, marketing communications and retail marketing, HDFC Bank comments, "Engaging with Interbrand for our brand valuation exercise was a strategic decision for HDFC Bank. In a dynamic and competitive financial landscape, understanding and quantifying our brand value is crucial. Interbrand's reputation as a pioneer in brand valuation and their global best practices align seamlessly with our commitment to excellence. We look forward to leveraging the insights derived from this collaboration to fortify our brand position and drive sustained growth across our organization and subsidiaries."

Commenting on the collaboration, Ashish Mishra, CEO, Interbrand, India and South Asia, shares, "Brands create Value and Brand Strategy is Business Strategy brought to life. Interbrand has been both a pioneer as well an advocate of this foundational principle of branding. Our Brand Economics practice is built on a Value-based approach for building strategies and experiences with applications ranging from clarifying strategic brand architectures to M&A due diligences and branding frameworks to building a business case for investing in brands and more. We feel privileged to have deployed many of our global best practices for the Best Indian Brands. Most of all for our current Brand Valuation job for one of the most valuable Indian Brands HDFC Bank.” 

Wing Communications has won the PR mandate for Planify

Wing Communications has won the PR mandate for Planify. The agency will be responsible for creating and executing strategic PR campaigns for the brand. The objective of the partnership is to showcase Planify as the best customer-centric financial advisor and trusted partner in the sector with a wide range of products and services.

Commenting on the partnership, Rajesh Singla, founder & CEO, of Planify says, “Wing Communications, with its expertise and experience in the PR domain, will play a crucial role in building Planify’s brand awareness and reputation. It is a synergistic partnership, as Planify has its stronghold in the financial planning and wealth management sector, whereas Wing Communications is a medium that helps it reach the masses. Both firms can leverage each other’s strengths to help customers achieve their financial goals.”

Speaking of the association, Shiva Bhavani, founder & CEO of Wing Communications states, “Planify is one of India’s leading startups, PreIPO and wealth management platforms and we are confident that with our PR team’s skills, we will be able to position the brand for maximum impact. In this collaboration, we will implement innovative, disruptive, and seamlessly driven impactful PR campaigns that would help drive more engaging and personalized financial communication that will educate customers and improve their financial outcomes.