Account Wins: CoinSwitch-Havas, Lintas-FGII, Baggit-0101, First Economy-Health & Glow

Quick look at new account wins and retainers this week

CoinSwitch appoints Havas Media Group India as Media AOR

Havas Media Group India has won the integrated media mandate of India's largest crypto investing app, CoinSwitch. This is the first major win for Havas Media Group India in the Southern market this year.

The mandate includes both offline and online duties of CoinSwitch and will be handled out of the Bangalore office, led by Saurabh Jain, Managing Partner – South, Havas Media.

Sharan Nair, Chief Business Officer, CoinSwitch said, “Crypto assets are a gateway to the future decentralized world, aka Web3.0. Today's digital-savvy Indians are willing to experiment with this emerging asset class. At CoinSwitch, as part of our mission to 'make money equal for all', we are committed to improving user awareness and helping them make informed investment decisions using various mediums. We are delighted to partner with Havas Media. Their strategic, audience-centric, meaningful media approach will strengthen the effectiveness of our investor education initiatives, as we evolve into a wealth-tech destination of choice for Indians.”

Mohit Joshi, CEO, Havas Media Group India, said, “We have some of India’s leading unicorns in our client roster ranging from food/grocery delivery, mobility/EV to online marketplace and hospitality. We are proud to add a leading wealth tech unicorn, CoinSwitch, that is helping users on their investment journey with crypto. We look forward to partnering the brand in their next phase of growth and building awareness, and reaching the right audiences using Havas’s proprietary tools, Meaningful Brands & Media Experience (Mx).”

Mullen Lintas is communication partner for creative & social media mandate of FGII

Future Generali India Insurance has recently appointed Mullen Lintas as its communication partner for its creative and social media mandate. The agency will handle full-service responsibilities of FGII, including its communication strategy, with a special focus on digital. The appointment of Mullen Lintas is an outcome of a multi-agency pitch. The account will be handled from the Mumbai office.

FGII is a joint venture between the Future Group and Generali Group, both companies being game-changers in the retail and insurance businesses respectively. FGII provides retail, commercial, personal, and rural insurance solutions to individuals and corporates to help them manage and mitigate risks.

Speaking about the new partnership, Ruchika Varma, Chief Marketing Officer, Future Generali India Insurance, said “As a brand, whose purpose is to be a lifetime partner for the customers and lead with empathy, human touch, and innovation, we remain heavily invested in not just understanding our customers’ evolving needs from close quarters but also in being at the forefront of launching disruptive and clutter breaking communication, that helps strike a chord with our customers. Our efforts, over the last few years, towards bringing wider acceptance to conversations around mental health in India, is a case in point.”

She adds, “We are confident that the backing of a strong and creative team of Mullen Lintas will help us further this agenda, not just in achieving a better understanding of our customers’ preferences, but also in designing creative and off-beat solutions, that help us challenge the status quo and cement our positioning as a preferred brand in the insurance space.”

As an innovative brand, FGII continues to adopt a culture-driven strategy that keeps up with the changes that happen in the world and around us. Mullen Lintas will strategise and build impactful communication for FGII, to cater to the rapidly changing needs and dreams of the insurance industry and its customers. Lintas Live, the digital-first creative PR agency of MullenLowe Lintas Group, will be responsible for the social media mandate including social strategy, social creatives and influencer marketing for FGII.

Commenting on the creative win, Hari Krishnan, CEO, Mullen Lintas said, “Insurance is a highly regulated category and, therefore, new products & innovations are somewhat infrequent. However, Future Generali has been disrupting the category with great product and service level innovations and, hence, to partner such a brand, is an exciting challenge for all of us. We look forward to re-defining category codes and changing the way consumers evaluate general insurance products". "What’s even more satisfying is that this is a win for our integrated, hyper-bundled approach, wherein we will collaborate with our social and advocacy agency, Lintas Live, in this journey, to take the Future Generali brand journey forward", he added.

Baggit partners with 0101 for digital initiatives

Baggit has partnered with 0101 to take its digital journey forward. In the last 2 years, their ecommerce business has tripled. “The ecomm growth has reaffirmed the residual power of the brand – Baggit. The Data has just confirmed our hypothesis of the huge latent demand the country has. We are excited to now take the brand to its next level and have partnered with the 0101 team”, Nina Lekhi, Managing Director and Chief Design Curator, Baggit.

0101 is a recently launched venture that partners with organisations on data and communication across all internal conversion data streams – Direct, Social, Performance, Call Centre, Martech stacks, Marketplaces etc. with the promise of better customer conversion. “We are extremely excited to partner with the Baggit team to grow the brand in both offline and online channels. Our aim would be to relevantly differentiate the brand vis-à-vis the ‘sea of sameness’ of all other fashion brands”, Ajay Verma, Managing Partner, 0101. 

Baggit is among the very few ‘Made in India’ handbag brands and is known for its classic designs and durability. Talking about the ambitious plans, Mahuya Chaturvedi, CMO and head Online explains, “We have big growth plans for the year 2022-23. We are creating new data-oriented opportunities where we will exploit new segments, new channels and new markets with our very exciting new designs and product range”.

0101’s mandate is not just brand communication, but to look at driving business across an omnichannel setup using the power of digital. The 0101 teams will spearhead Baggit’s performance & programmatic, Social and Martech. The team is working towards launching the new brand campaign soon. 

First Economy bags digital media mandate for Health & Glow

Health & Glow has awarded its digital media mandate to First Economy. The agency will be responsible for planning the brand's media strategy and overall media buying on all the digital platforms. 

Over the years, Health & Glow has offered the world a range of skincare, haircare, makeup and wellness products for both men and women. They continue to carve a niche for themselves with innovation through the 'Skin Expert', a personalised regime for your skin, where one analyses their skin and gets personalised skincare products. The brand also has in-house logistics services for the delivery of all products. The brand wants to uphold its position in the market through performance-driven marketing. 

“Health & Glow, with its high-quality products and unique offerings have always made its consumers happy and satisfied. To help the business grow, we wanted someone who had a great reputation in handling digital media buying. Great results and trusted service is what we were looking for and First Economy stood up to all our expectations.” said Venkatramani K, MD & CEO, Health & Glow.

“Digital media buying has always been our strongest point and we have proved ourselves time and again. With this alliance, we wish to add value to the brand’s journey ahead and disrupt the health and wellness industry for them,” said Jigar Zatakia, Founder, First Economy on acquiring Health & Glow’s digital media mandate.