Account Wins: Havas Media, L&K Saatchi & Saatchi, Teen Bandar, Kinnect, Sociapa

Quick look at new account wins/retainers this week

Havas Media India Bags Integrated Media Mandate Of Just Dial

Following a competitive multi-agency pitch, Havas Media Group India has won the integrated media mandate for both offline and online of Just Dial. In addition, HMG India will also be managing Just Dial’s social media mandate. 

The account will be managed by the network’s Gurgaon office, led by Uday Mohan, President & Head – North & West India, Havas Media Group, and the size of the business is substantial. 

Prasun Kumar, CMO, Just Dial, said, “Our constant endeavour is to provide fast, reliable, and comprehensive range of products and services to our users. As one of the largest platforms in India, we also work with millions of business owners, both small & large, and help them grow. To help drive our growth-oriented brand strategy, we are partnering with some of the best marketing agencies. Havas Media impressed us with their thinking & ideation. I am confident that they will add significant value in our overall marketing strategy & programs.” 

Rana Barua, CEO, Havas Group India, said, “Both 2020 and 2021 were stellar years for our creative and the media units. Quarter-on-quarter, Havas Media Group India has recorded tremendous business growth, which has set a great momentum for the agency. This win also reflects how effectively we have been able to make a meaningful difference to our clients and their businesses, especially in the last two years. We are delighted to have Just Dial onboard and looking forward to partnering them in this new phase of growth.” 

Mohit Joshi, CEO, Havas Media Group India, said, “We are extremely proud to have added Just Dial to our ever-growing and marquee client portfolio. This win is a testimony, how successfully we married our meaningful media experience with that of the aggressive growth plans of Just Dial. And going forward the task will also be to integrate social with that of the offline and online strategy of Just Dial.” 

Jindal Steel & Power Awards Integrated Creative Mandate To L&K Saatchi & Saatchi 

Jindal Steel and Power Limited (JSPL)has entrusted L&K Saatchi & Saatchi with their integrated brand and communication responsibilities with the digital creative duties also aligned with its digital wing Saatchi & Saatchi Propagate. L&K Saatchi & Saatchi won the mandate following a multi-agency pitch and will be managing JSPL’s flagship TMT Rebar and cement brand Jindal Panther.

JSPL has a dominant presence in the steel, power, mining and infrastructure sector. Under the leadership of Naveen Jindal, JSPL was declared as the highest wealth creator in the world between the Years 2005-2009 by the Boston Consulting Group.

On the appointment of L&K Saatchi & Saatchi, Harssha Shetty, CMO, JSPL said, “It is extremely important that we work with an agency partner which shares our values and provides the strategic thinking combined with pragmatic creative solutions. With L&K Saatchi & Saatchi, we aim to differentiate and create a distinctive brand in this highly crowded marketplace.”

Paritosh Srivastava, Managing Director, L&K Saatchi & Saatchi said on the win, “We are privileged to partner an illustrious conglomerate like Jindal Steel & Power in the next phase of their growth. It’s an exciting category with a fair bit of action, we are fortunate to be backed by a superior product portfolio and a very ambitious vision at JSPL. Our mandate is to help the brand realise its true potential and business to achieve leadership in volume and value.”

L&K Saatchi & Saatchi will manage Jindal Panther’s integrated creative duties which will see a resurgence of their brand and communication endeavours from this year.

Teen Bandar Bags Digital Creative Mandate Of Razorpay

Teen Bandar has won the digital creative mandate for payment solution company Razorpay. Following a multi-agency pitch, the account was won.

Teen Bandar will be in charge of a nationwide integration of Razorpay's social media content across platforms as part of this new agreement. The team's mission will be to curate a comprehensive content strategy that will boost the brand's position and engagement across all digital contact points.

Prashant Chari, Co-founder, Teen Bandar shared his thoughts on the collaboration, “There are very few brands which can confidently stand up and own a category, Razorpay is one of them. Over the last few years, they have been integral to many businesses and will continue to power many more in the future as well. For us, this is a great opportunity to work and fuel the brand with some outstanding ideas in the digital domain.”

Kinnect Wins Digital Media Mandate Of CEAT Tyres

CEAT Tyres has chosen Kinnect to handle their digital media. Following a multi-agency pitch, the account was won. The agency will be in charge of improving the brand's digital "tyre prints." 

Kinnect will handle the brand's social media management, creative communications, web development, and influencer outreach needs.

The agency's main focus will be on increasing brand awareness through creative campaigns, as well as providing new solutions and concepts that improve customer experience and increase brand salience across many digital touchpoints.

Amit Tolani, chief marketing officer – CEAT, said, “We endeavour to solidify our leadership in the mobility category, and Kinnect is a perfect partner to do this for us, impactfully. Digital communication will play a key role in our efforts to connect with our end customers, and the agency’s creative capabilities will gear us towards forging a more personalised relationship with them. Kinnect perfectly fits the bill of meeting our expectations.”

Rohan Mehta, chief executive officer of Kinnect added, “CEAT has given us the responsibility of being their custodians on digital - and we’re extremely excited to take it on. We look forward to exploring diverse opportunities to strengthen its digital footprints. We endeavour to push boundaries to drive great brand sentiment and devise effective strategies that make a business impact.”

Sociapa Wins Digital Mandate Of Takufu

Marketing Agency, Sociapa has bagged the digital mandate for home décor brand Takufu. The agency will now be taking care of the digital activities for the brand.

Dheeraj Raj, Founder of Sociapa, said, “We are delighted to have gotten the mandate of handling the digital activities for an international home décor brand - Takufu. We are certain that we will be successful in making the brand reach its target groups through effective communication and campaigns. 

“With this international brand from Dubai on board, we are hoping to soon expand our footprints to other countries as well. With a passionate team, we strive to up the game by offering the best strategies including Brand Communication and Campaigns for the brands,” he added.