Niva Bupa onboards Leo Burnett as its advertising agency

Niva Bupa Health Insurance has onboarded Leo Burnett as its advertising agency partner. The brand transitioned from Max Bupa to Niva Bupa last year, following a change in the shareholding pattern of the company. Niva Bupa is on a mission to democratise health insurance to make quality healthcare accessible for the masses. The company intends to bring in a fresh perspective to the health insurance category by enabling consumers to live a carefree life, without worrying about the financial constraints related to hospitalization. This partnership with Leo Burnett will aid the brand in fulfilling its vision of creating ground-breaking work to give people more control over their health and well-being.

Nimish Agrawal, Senior Vice President and Head of Marketing at Niva Bupa Health Insurance says, “At Niva Bupa, we are evangelising insurance for freedom and not constraints and the brand philosophy around “claiming life” captures the brand mission. There is a massive need to simplify the category and lift the category narrative to be more positive and empowering. During our interaction, we found the approach of Leo Burnett to be bold yet extremely intuitive and in line with our vision for the brand and are delighted to partner with them.”

Dheeraj Sinha, CEO Leo Burnett, South Asia & Chairman BBH India adds, “Health Insurance category has come into sharp focus owing to the pandemic. Niva Bupa being one of the leaders in this segment offers some of the most comprehensive products making health insurance more accessible to all. We look forward to partnering with them to enhance consumer understanding about the benefits of health insurance using data, technology and creativity; encouraging everyone to take a health-first approach.”

Adding further Samir Gangahar, Head of North Leo Burnett comments, “This is a fantastic opportunity for us to create a conversation around a category that has immense growth potential. The brand needs a strong communication plan that addresses their business problems backed by new age thinking and creative solutions. We are looking forward to working together with the team.”

Digital Tribe wins digital and social media mandate of WorkStore

PROSE Integrated's digital arm - Digital Tribe has been trusted with the mandate for Digital & Social media by India’s largest office products company - WorkStore.  

Digital Tribe specialises in blending deep digital insights with curated brand-building strategy that is highly relevant to the business ecosystem. 

WorkStore has entrusted Digital Tribe with end-to-end digital duties for the brand. The mandate includes brand positioning for WorkStore, creating brand awareness via social and digital media platforms to target the B2B Enterprise clients and leverage business-building conversations to generate leads.

Vivek Viswanathan, Vice President, IT, Marketing, WorkStore asserts, “We are glad to have PROSE Integrated as our digital marketing partner. Their ability to understand the insights of large enterprise clients and B2B customers and leverage social media platforms like LinkedIn gave us the confidence to trust them with the mandate.” 

Setu Shah, CEO, PROSE Integrated shares, “We are excited to collaborate with WorkStore. Our experience of working on B2B brands came in handy for the assignment. Our Google-backed cloud-based approach aims to ensure flawless and swift implementation of the marketing objectives. Harnessing the power of the LinkedIn algorithm is our strength and we will leverage it for successful business building conversations for WorkStore.”