Account Wins: Leo Burnett, Pitchfork Partners, Concept PR

Quick look at news account wins/ retainers this week

Leo Burnett India wins the creative mandate for Meta

Leo Burnett India has been appointed the strategic and creative communication partner for Meta’s business marketing mandate in India. The account will be handled by the agency’s Mumbai office.

As digital becomes the leading platform for advertising, businesses - large and small – are increasingly relying on Meta platforms of Facebook, Instagram, and WhatsApp to reach their customers. As part of this mandate, Leo Burnett India will be developing the creative narrative for Meta’s business communication in India.

Speaking about the win Dheeraj Sinha, CEO & Chief Strategy Officer – South Asia, Leo Burnett, Publicis Health & Publicis Business said, “Meta today offers a full eco-system on digital, to help deliver business objectives for both legacy and direct-to-consumer brands. With its various offerings, be it instream video, reels, stories and so on, Meta can open the funnel for businesses right at the top and can help close the consumer journey on its platform. We are excited to partner with Meta on their journey to becoming the preferred partner for all businesses.


Bajaj Auto appoints Pitchfork Partners to lead strategic communication mandate

Bajaj Auto has assigned the mandate for handling communication initiatives to Pitchfork Partners Strategic Consulting. Pitchfork Partners will work with Bajaj Auto to elevate its corporate and brand reputation. They will manage Public Relations and Communication for all domestic verticals of the automobile major. This will include all corporate, brand, and product portfolios whilst also supporting thought leadership initiatives for the company.  

Speaking about the appointment, Narayan Sundararaman, Head of Marketing, Bajaj Auto said: “The market for two- and three-wheelers is changing and so is the communication landscape. Pitchfork Partners’ strong credentials clearly indicate their expertise in this changing landscape, and we are pleased to join hands with them. We are positive that Pitchfork’s expertise will play a key role in the success of our communication goals. We see a huge opportunity for the company and Pitchfork has the best credentials to support us in the coming years.”

Jaideep Shergill, Co-Founder, Pitchfork Partners, added: ‘’We are delighted to partner with India’s largest two-wheeler exporter. Bajaj Auto plays a pivotal role in the automobile sector and has a strong presence across the globe. The company is truely ‘The World’s Favourite Indian’, and we understand its ethos. It is a great opportunity to join hands with Bajaj Auto and work towards building the vision through strategic and insights-driven communication.”


Disprz appoints Pitchfork Partners as a strategic communications partner

Disprz has handed Pitchfork Partners its India mandate for strategic communication. Pitchfork Partners will work closely with Disprz to build and strengthen the platform’s brand reputation.

Subramanian Viswanathan (Subbu), CEO and Co-Founder, Disprz, said: “Learning and skill development is witnessing a surge in India. We cater to the unique needs of the global B2B skill development ecosystem. We believe that learning and development helps build missing skills to reduce the errors that hinder business growth and even affect customer experiences. Pitchfork Partners shares our passion and beliefs. We are hopeful that Pitchfork’s expertise will play a key role in the success of our communication outreach and help in maximising our penetration. We see a huge opportunity for sustained growth in India and Pitchfork Partners has the credentials to assist us.”

Jaideep Shergill, Co-founder, Pitchfork Partners, said: “We look forward to this great partnership and are delighted to expand our expertise. With Disprz’s goal to skill India and its unique technology offerings, it has an edge when it comes to learning and development, and it can disrupt the market. We are excited to partner with such a brand.”


Concept PR's Practice announces new PR mandate wins

Concept PR's Technology and Start-ups specialist, Practice, has added new corporates, including Qlik, 100X.VC, MapmyIndia and Logicserve Digital, to its existing clients, including Route Mobile, Prime Securities, and DigiBoxx. 

Practice offers a full suite of specialised communication services aligned to companies’ business objectives. 

“At Concept, we identify industries and businesses that are at the right place in their life cycles to get maximum out of our strategic communication. We then deploy greater resources across traditional PR and digital communications, to make inroads into these industries. Given how tech permeates every sector, forming a team dedicated to servicing technology-focused companies was only natural. The team, which brings over 70 years of cumulative industry experience, has already started showing results with these prestigious wins for Concept,” said Ashish Jalan, Managing Director, Concept PR. 

Technology now plays a vital role in every business, and the pandemic has shortened adoption cycles to a great extent. As a result, these companies, whether veteran plays or start-ups require strategic communication plans to interact with various stakeholders. 

“From adversity stems opportunity, and this is specifically true as we witness the tremendous growth in the technology sector. Covid led to disruptive consumer behaviour, often fueled by technology ideas/products. And the road to sustained growth requires good PR that aligns perfectly with a company’s business objectives. These wins have further motivated an already passionate team of PR professionals to exceed client expectations,” said Cyrus Jogina, Sr. Vice President (Technology & Start-ups), Concept PR.

The PR mandate for Qlik, MapmyIndia, 100X.VC, and Logicserve Digital include strategic communications, campaign creation and crisis management.

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