Account Wins: Rediffusion, Havas Media

Quick look at new account wins/ retainers this week

Rediffusion appointed as the Lead Creative Agency by BMW in India

Rediffusion has been appointed as the Lead Creative Agency for BMW India, as also for BMW Group Financial Services. The business will be handled by Rediffusion Delhi.

As part of its mandate, Rediffusion will work on brand strategy, creative, digital and dealer support communication. 

Asheesh Malhotra will lead the account from Rediffusion. Creative will be helmed by Chraneeta Mann and Nitin Suri. Digital will be the responsibility of Rahul Vengalil.

“We are delighted that BMW has chosen to work with Rediffusion in India. For us, it is an honour to associate with one of the most admired brands in the world. At Rediffusion we are putting together one team that includes our best resources from Rediffusion, The Mob, Rediffusion Studios and Everest to give BMW the best we can offer from within the Group,” says Dr. Sandeep Goyal, Managing Director, Rediffusion.

Havas Media Group India bags integrated media mandate of Firefox Bikes

Havas Media Group India has bagged the integrated media mandate of Firefox, a Hero Cycles Group company, following a multi-agency pitch. The mandate includes offline media, digital media and SEO duties.

The account will be managed out of the agency’s Gurgaon office, spearheaded by Roopali Sharma, Managing Partner (Head – North 1), under the leadership of Uday Mohan, President & Chief Client Officer, Havas Media Group India.

Sriram Sundresan, CEO, Firefox Bikes, says, “At Firefox, we are driven by the passion for biking and adventure. Being the pathbreakers, Firefox takes pride in revolutionising biking as a means of transformation, and we’ve seen tremendous growth in the adoption of biking as a preferred lifestyle choice. In Havas, we found a partner that shares a similar passion to connect brands and consumers through meaningful media experiences. We are delighted to have them on board as our media partners and look forward to a great partnership.”

Mohit Joshi, CEO, Havas Media Group India, shares, “We are proud to have bagged the integrated media mandate of Firefox, a niche category brand that has pioneered the growth of premium biking in India. With people getting increasingly aware of leading a healthy lifestyle and embracing sustainable ways of living, there has been a paradigm shift in the preferred mode of transportation – from conventional ICEs to EVs to bicycles. We look forward to an adventurous partnership by further strengthening the brand’s journey and its vision, as it forges meaningful connections with its consumers.” 

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