Social Neeti bags digital mandate for Carex

Social Neeti will work closely with Carex on social media management, marketing strategy, and organic growth for the brand’s online presence.

Social Neeti has created a plan to subtly but effectively convey to the audience the worth and need of the product thanks to the brand's cooperation.

Shalu Dugar, Director, Social Neeti, says, “We are thrilled to have Carex Condoms, a brand manufactured by the World’s Largest Condom Maker, Karex, onboard. We are working closely with the brand on the digital marketing front, and our intention is to establish the brand across several verticals with physical integration.”

Vikram Doshi, Director, Carex Condoms, states about the association, “In India, condom usage is shockingly low, and it’s surprising to see that the majority of supposedly well-known brands manufacture their products locally. However, Carex is one of only a handful of globally recognised brands that have its products manufactured internationally. Together with Social Neeti, we will work to raise awareness of this issue and educate the audience about how the quality disparity affects condom use. We chose Social Neeti as our digital marketing partner due to their smooth customer service and flair for creative marketing. By creating engaging and distinctive content, we hope to keep up a robust social media presence that is comparable to our physical presence.”

Sony wins media rights for India vs Bangladesh series

Culver Max Entertainment (Sony) has bagged the media rights to showcase India's tour of Bangladesh. 

The matches will air on the Sony Sports Network's six SD and HD channels in English, Hindi, Tamil, and Telugu feeds besides DD Sports. It will also stream live on SonyLIV.

The bi-lateral series' rights holder, ITW Sports Global, teamed up with longtime partner Sony. There isn't a long-term official media rights partner in India for the Bangladesh Cricket Board (BCB).

The ITW and Sony collaboration is hailed as unique in the field of sports broadcasting. For the series, the two businesses will launch virtual live brand integrations. The series' rights holders anticipate drawing 300 million people across TV and digital platforms. For the tour, the Board of Control for Cricket in India (BCCI) will send a team that is at full strength.