Account Wins: dentsuMB, Carat India, Omnicom, TZS Digital, Dentsu Webchutney

Quick look at new account wins/retainers this week

dentsuMB Wins Mainline Advertising Mandate For TVS Raider, India

dentsuMB, the integrated creative agency from dentsu India, has bagged the mainline advertising mandate for the newly launched, TVS Raider. Sporting a naked street design especially built for Gen Z, TVS Raider is the newest 125cc motorcycle launch from TVS Motor Company.

As per the mandate, the agency will handle the strategic planning and creative duties for TVS Raider in India.

Commenting on the win, Aniruddha Haldar, Vice President Marketing – Commuters, Corporate Brand & Dealer Transformation, TVS Motor Company, said, “The TVS Raider is targeted at Gen Z. With dentsuMB as our creative agency, we have built signature brands like the TVS NTORQ 125 (Sporty Scooter) and TVS IQUBE (Electric). We look forward to delivering a compelling brand experience for TVS Raider in line with its outstanding product offering.” 

Samrat Chengapa, Executive Vice President, dentsuMB, added, “We’re absolutely delighted with this latest win, and look forward to creating some great work, which is worthy of the trust TVS Motor has placed on us.”

Sidharth Rao, CEO, dentsuMB Group, commented, “It is a privilege to partner with TVS Motor on this new and exciting journey. Our team is in sync with the brand’s vision for Gen Z and understands their pulse very well. We look forward to delivering our best that will in turn help the brand achieve its fresh but much-deserved milestones.”

Carat India Wins Media Mandate For SUGAR Cosmetics

Carat, the media agency from the house of Dentsu India, has won the media mandate for SUGAR Cosmetics. The account was won following a comprehensive competitive pitch process.

As per the mandate, the agency will oversee media strategy, planning and buying for the total portfolio of SUGAR Cosmetics.

Speaking on the account win, Anita Kotwani, CEO, Carat India said, “We are pleased to win the media business for SUGAR Cosmetics. Carat is committed to creating meaningful end-to-end media solutions through data-driven marketing, and to further accelerate the brand’s growth journey. As a team, we are excited to get this opportunity to work with a brand that is loved by the women of today!”

Commenting on the win, Vineeta Singh, CEO & Co-Founder, SUGAR Cosmetics said, “Carat came highly recommended to us. Their strategic thinking, experience, and efficiencies stood out. Partnering with them on our media strategy is reassuring, given their data-driven approach in meeting our brand goals. The beauty industry is ever-changing and we at SUGAR Cosmetics always like to stay ahead of the curve. As a brand leader, it is my topmost priority to ensure that we keep evolving our strategies to meet consumer requirements. I hope our new association with Carat will help us in this journey of keeping up with consumer trends and stay relevant in the industry.”

Mercedes-Benz Appoints Omnicom To Manage Marketing Communications

 According to rumours, Omnicom has received the global marketing communication mandate from Mercedes-Benz. Previously, the account for the same mandate was with Publicis.

The German automobile brand has consolidated its communications and marketing departments and is now trying to reposition its agency by entrusting the mandate to Omnicom's new agency unit 'Team X.'

From January 2022, the unit will operate under the new name, with cross-divisional responsibility for the car brand's operations in 40 global countries.

TZS Digital Wins Digital Marketing Mandate Of EMotorad

EMotorad has chosen TZS Digital to expand its digital capacity and build a strong brand presence, particularly in India, the United Arab Emirates, and Europe. To boost their presence across all digital and social media channels, the mandate covers services such as Social Media Marketing, ORM, and Email Marketing.

EMotorad (EM) is a Pune-based electric car manufacturer.

Kunal Gupta, CEO and Co-Founder of EMotorad, said, "We're excited to work with the TZS Digital team on digital and creative projects. They are a group of young minds who understand today’s digital needs. We plan to collaborate with TZS Digital to develop a strong brand and a digital footprint through innovative messaging and effective customer outreach in Indian, UAE & European markets."

EMotorad's Marketing Manager, Sharda Prakash, stated, "As social media is one of our most important marketing pillars, we are continuously working on how to use it in the most effective way possible and as a result, we were seeking for an agency with a thorough understanding of our business. We believe TZS Digital is one of the greatest fits and we are looking forward to a fruitful collaboration."

Tauquir Zaidi, Founder & Managing Director of TZS Digital, commented on the win, "We are thrilled to be a part of EMotorad's quest for digital excellence. We are looking forward to enhancing EMotorad's digital identity and highlighting their skills through new solutions as our agency has done for the rest of our clients."

Pavan Jain, TZS Digital's Executive Director, stated, "We are overjoyed to work with Emotorad as they have the same fresh and young outlook towards work as we do. We are convinced that our optimized tools, research and data, together with all of our skilled resources, will make our partnership with EMotorad incredibly beneficial and long-lasting."

TZS Digital is a digital marketing services agency based out of Noida.

Dentsu Webchutney Wins Digital Growth Mandate For Uni Cards

Dentsu Webchutney, the digital creative agency from the house of dentsu India, has won the digital mandate for the new age fintech brand, Uni Cards.

Commenting on the win, Gautam Reghunath, CEO, Dentsu Webchutney said, “We are in the era of fintech, which has proven to be the great equalizer in a short time. India has millions and millions of credit-eligible consumers waiting for unique, tailored financial solutions. Uni Cards is an innovation here, and along with them, we are on a quest to redefine how credit is consumed in India.”

Nitin Gupta, Founder & CEO, Uni Cards added, “It is the beginning of a long and exciting road for us at Uni Cards, and we are glad to partner with a team that has a nuanced understanding of the category that can lead us into long-term success.”

Sidharth Rao, CEO, dentsuMB Group India commented, “This is an exciting win for all of dentsuMB Group. We want to bring the best creative minds from across dentsu and Webchutney to create memorable work in this very interesting category. Our teams have only just begun working together with Uni Cards and we can already feel their incredible passion for innovating for India and building products that will boost the country’s credit industry.”