To guarantee that their digital ad campaigns are in line with their larger sustainability aims, advertisers using the Yahoo SSP can now quickly locate and purchase Green Media Products provided by Scope3
To provide carbon-neutral private marketplace (PMP) media in the Yahoo SSP, Yahoo and Scope3 recently announced an integration.
Because of the intricate nature of the supply chains for digital advertising, the digital media and advertising sector has a significant carbon footprint. Considering the enormous amount of ad transactions, Scope3 was established to assist in addressing this sustainability issue.
Scope3 makes it simple for anyone purchasing through their platform to consider carbon when making business decisions by quantifying the carbon emissions produced by the whole digital advertising supply chain.
To guarantee that their digital ad campaigns are in line with their larger sustainability aims, advertisers using the Yahoo SSP can now quickly locate and purchase Green Media Products provided by Scope3.
The Yahoo SSP is a component of Yahoo's full stack portfolio of ad technology platforms, enabling publishers to enhance the profitability of their inventory across any screen through its dependable and open platform through distinctive, premium advertiser demand.
The brand-new PMPs containing Scope3 data, also referred to as Green Media Products, are currently accessible on any demand side platform linked to the Yahoo SSP, including Yahoo's own market-dominating DSP, on a worldwide scale.
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