Alkem Laboratories New Campaign Combats Winter Pollution's Impact On Respiratory Health

The campaign aims to raise awareness about the severe problem of winter pollution and its damaging impact on lung health, particularly in the form of pulmonary stress

In response to global environmental concerns, Alkem Laboratories initiated a new campaign 'Healthy Lungs,' which aims to raise awareness about the severe problem of winter pollution and its damaging impact on lung health, particularly in the form of pulmonary stress.

Sudipta Roy, President & Head of Acute Business, Alkem Laboratories Limited, expressed the importance of their ongoing winter campaign. He stated, "The statistics are staggering. Air pollution in India resulted in 1.67 million deaths in 2019, marking the largest pollution-related death toll in any country worldwide. The economic losses associated with this crisis amounted to a staggering $36.8 billion. We cannot afford to turn a blind eye to these alarming figures."

Recent studies reveal that 14 out of the 20 most polluted cities globally are located in India, with air pollution levels escalating during the winter season. This, in turn, contributes to rising cases of pulmonary stress causing exacerbations of Chronic Obstructive Pulmonary Disease (COPD) and asthma, during the colder months. Data from the World Health Organisation underscores the urgency of this campaign, indicating that over a million people succumb to air pollution-related diseases in India annually.

“By launching this campaign, Alkem Laboratories Limited is taking a proactive role in combating the dire consequences of winter pollution in India. The company believes that every individual has the right to breathe clean and healthy air, regardless of the season. Together, we can make a significant impact in reducing the pulmonary stress that plagues our nation during the winter months,” added Roy.

The campaign has a twofold objective. One is to increase public awareness regarding the seriousness of the issue and to equip individuals with the information and resources needed to safeguard their respiratory well-being in the demanding winter season. The effort will emphasise the importance of cleaner air and offer recommendations on reducing contact with harmful pollutants. Additionally, the campaign organises more than 600 camps and clinics nationwide, allowing for early detection and treatment of respiratory disorders. These timely interventions have proven to be highly effective in managing conditions such as Asthma and COPD.

Additionally, Alkem Laboratories will work towards promoting research and development in the field of respiratory medicine to provide innovative solutions and therapies for those affected by pulmonary stress.

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