Archies Brings In Diwali With ‘Naye Gifts Banaye Nayi Yaadein’ Campaign

The campaign celebrates the joy of creating new memories with new gifts

Archies unveiled its Diwali campaign ‘Naye Gifts Banaye Nayi Yaadein’. This campaign is designed to inspire customers to associate Archies' gifts with the delight of crafting new memories during the festive season.

“’Archies' ki Diwali: Naye Gifts Banaye Nayi Yaadein’, encapsulates the essence of the season. It's an invitation to celebrate the festivities and make cherished moments with our loved ones,” stated Varun Moolchandani, Executive Director, Archies.

The heart of the campaign revolves around a video that tells the touching story of an elderly man who discovers solace and unexpected love through his faithful companion. This narrative captures the spirit of Diwali, emphasising the joy and happiness the festival brings, even when family seems distant. It's a reminder that Archies' gifts can bridge that gap and make every moment special.

As part of the campaign, Archies is introducing exclusive Diwali gift packages designed to delight family members of all ages. From infants to the elderly, there's a thoughtful gift for everyone in these packages. These gifts are not just objects; they are a means to create new memories, fill homes with happiness, and rekindle the love of family.

The campaign will have a strong digital and social media presence, ensuring it reaches a diverse audience and touches the hearts of people from all walks of life. At its core, ‘Naye Gifts Banaye Nayi Yaadein’ celebrates the tradition of preparing for Diwali and the love that comes with it.

The campaign reaches its climax when the elderly man receives a thoughtful Diwali gift package, including a family photo frame. This gift rekindles the love of his family and fills his home with happiness and laughter. The journey of the protagonist is a testament to the magic of companionship, even in the absence of physical presence.

In a surprise twist, the old man shares a special gift – Archies' new mascot, AMA, a symbol of a true friend and family member. Archies' ‘Naye gifts, Nayi Yaadein’ campaign embodies the spirit of Diwali, celebrating the joy, colours, and happiness that come with togetherness.