Archies Celebrate The Unbreakable Bond Of Fathers In #DilSeDad Campaign

The 15-day social media campaign celebrates the unselfish dedication and care of fathers for their children.

Archies Limited launched a 15-day social media campaign, #DilSeDad, to recognise the unsung heroes in our lives. This ad strives to celebrate fathers' love and bond with their children, highlighting the unselfish dedication and care they provide.

The #DilSeDad campaign will engage audiences with a range of activities focusing around Father's Day, such as giveaways, contests, product posts, and films. The brand's goal is to establish a platform where people can show gratitude and share heartwarming tales about their fathers, all while receiving exciting incentives and surprises.

In conjunction with the campaign, Archies Limited will re-launch a digital campaign film named "Papa Chahe Jitna Gussa Karlein." This film illustrates the core of a father's love by demonstrating how fathers always care about their children, family, and the future. It emphasises the special link that fathers have with their children, emphasising that even when fathers vent their anger, their love and concern are always present deep down.

Mr. Varun Moolchandani, Executive Director of Archies Limited, expressed his thoughts on the campaign, saying, “Father's Day is an opportunity to express our gratitude to those who brought us into this world. The #DilSeDad campaign revolves around the idea that fathers are always concerned about their children's well-being and strive to provide the best for them. Our goal is to encourage every child to understand the happiness behind giving and receiving a greeting card or a souvenir from their loved ones. Archies take pride in being a pioneer in the gifting business and will continue to create such campaigns dedicated to family and friends on every occasion.”

Archies Limited welcomes everyone to participate in the #DilSeDad campaign, which celebrates the unique bond that fathers have with their children.