Bergamont Bikes Releases Documentary ‘The Das Bunte Project’, Explores World Of Art & Culture

The project is in collaboration with artist Marc Billimoria, who is also a passionate cyclist

Bergamont Bikes, the sister brand of Scott Sports India in collaboration with artist Marc Billimoria has released an art documentary called ‘The Das Bunte Project’. 

Das Bunte in German means ‘the colorful project’. This project is the first art documentary by a cycling brand in India. The documentary depicts the combination of art and culture, showcasing how the two intertwine.

A passionate cyclist who's also an artist creates artwork not on canvas but on four different bikes. At the start of the documentary, the artist elaborates on his decision to use Bergamont Bikes as his canvas, providing an explanation for his choice. 

The documentary further projects that every bike chosen has a story behind its origin and appearance. To create art means to open interpretation, and there are various stories and interpretations around each bicycle. 

The abstract stroke artwork, which serves as an additional inspiration, is produced entirely using fingers. This technique captures the distinct qualities of human hands working together to create a harmonious fusion of colors in a seamless manner.

Commenting on the documentary, Jaymin Shah, MD, Scott Sports India says, “One of the most everlasting images of a Bergamont Bike for me personally has been the burst of colours on the fork of Grandurance & Sweep. That medley of colours has been the inspiration behind the ‘Das Bunte Projekt’. Each of these bikes is a limited edition, and the bikes will eventually be used for a good cause. We will be donating the proceeds from the sale of these bikes for a local charity project that supports sports at a grass route level”.

Marc Billimoria comments, “Bicycles as a medium for the expression of art has been traditionally ignored. It does not necessarily perform beautifully but can also look beautiful. It was an amazing experience creating such masterpieces in collaboration with Bergamont as I had the creative liberty and was allowed to put my expression of art onto their canvas. Looking forward to the world seeing these artworks through the documentary.”

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