Bisleri Signs Three-year Deal With Delhi Capitals: Reports

The partnership is set to begin with this year's cricketing season

Bisleri has announced its partnership with Delhi Capitals as the Official Hydration Partner. 

The three-year association will see Bisleri at the forefront of the hydration story and intensify its efforts toward appealing to the youth. The partnership is set to begin with this year's cricketing season.

Commenting on the association, Jayanti Chauhan, Vice Chairperson, Bisleri International, says, "Delhi Capitals is one of the top teams, enthralling audiences over the years with their high-octane performance. Our collaboration with Delhi Capitals is central to our advocacy of the importance of hydration and staying fit and healthy. With this association, we have now partnered with three of the leading sports franchises in the country." 

Dhiraj Malhotra, Chief Executive Officer of Delhi Capitals, comments, "We are delighted to have Bisleri on board as our hydration partner for the next three IPL seasons. A household name, and one of the most trusted brands in the packaged drinking water industry, Bisleri is a fantastic addition to the Delhi Capitals family. We welcome them aboard and look forward to a long and fruitful association."

Shekhar Banerjee, Chief Client Officer & Office Head, West, Wavemaker India shares, "The collaboration marks the continuation of Bisleri's 50-year legacy with India's most followed league. Our narrative of hydration during the cricket season continues here. We are extremely delighted to be a part of this association."

With a strong lineage of 50 years, Bisleri continues to strengthen its hydration narrative by associating with the top-class teams of the season - Mumbai Indians and Gujarat Titans. It has recently partnered with a series of marathons in the country and will continue its concentrated efforts toward building youth connect by driving the hydration narrative across multiple platforms.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organisation has unveiled Sustainability 2.0 with Bisleri Greener Promise which focuses on creating a greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability. (ANI)

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