Brands Embrace Festive Time In Unique Ways

A quick look at festive preparations of brands during festive season

Tanishq's Diwali Campaign Celebrates 'Today' As A Festival Of Life

Tanishq has unveiled the much-awaited Diwali campaign, Utsaah, with the onset of the festive season. The film not only celebrates the Festival of Lights in a truly spectacular manner but also celebrates ‘Today’ as a Festival of Life. The festive campaign emphasises on adorning relationships and celebrating every moment of our lives.

The upbeat background score coupled with a soulful voiceover narrates a powerful poetry that touches one's heart with heartening situations like homecoming for Diwali to surprise one’s family that have been waiting endlessly for that one warm hug. Couples yearning to celebrate with their neighbours as we pin our hope for better times this year.

The film showcases playful moments where indecisive grandmothers struggle to pair the perfect jewellery set with their festive attire that brings the sparkle back into their lives. Celebrating sheer joy by expressing love through a surprise gift planned by the husband for his wife at a restaurant… All these moments make our lives worthwhile and we all deserve a celebration because ‘Aaj -Diwali Ka Bahaana Hai’.

Speaking about the campaign, Ajoy Chawla, CEO- Jewellery Division, Titan Company said, “Celebrating today’ emerged as a strong theme in our sentiment study and this was also reflected in the enthusiasm with which people across the country celebrated festivals in the last couple of months. The need to find comfort in the present, and celebrate every small moment forms the core of our Diwali campaign - the thought of ‘Aaj’. Our festive collection Utsaah takes this thought forward of celebrating 'today' with intricate designs. A collection that reflects various traditional karigari techniques yet is lightweight and wearable. The stunning designs can be elegantly layered, enabling the discerning woman to express her unique style across a variety of occasions.”

Sagar Kapoor, Chief Creative Officer- Lowe Lintas said, “This Diwali, Tanishq inspires us all to acknowledge the importance of ‘Aaj’. To celebrate the ‘today’ as if it was a festival by itself. As humankind, we have experienced every possible emotion in the recent past and perhaps understood every emotion a bit more than ever before. Diwali is that reason for us to revel in today and light up our lives to light up what lies ahead of us. It is a natural emotion that Diwali ushers in every single year.”

ZEE5 Unveils Fresh Slate Of Bengali Content To Celebrate Durga Pujo

ZEE5 has launched #AamarPujoSobarPujo, a digital campaign for Durga Puja 2021 to encourage entertainment seekers to celebrate togetherness through the platform. Announcing a festive Bengali content line-up, the platform has featured shows, web-series as well as direct-to-digital releases, with many more in the pipeline. The content slate includes exciting TV shows like Mithai, Amader Ei Poth Jodi na Sesh Hoy, Aparajita Apu, Dadagiri (Season 9), Uma; SOS Kolkata – a premium action thriller, as well as originals like Lalbazaar, and Kaali (Season 1 and 2).

With #AamarPujoSobarPujo, ZEE5 raises a toast to health and service providers who work relentlessly throughout the festive season for the welfare of the community, thereby enabling a spirited celebration and joy for many. Through its exciting content lineup, ZEE5 also aims to be a part of the festivities in every household across demographics and geographies, bringing about a wave of oneness and positivity this Durgotsav.

The campaign video celebrates this spirit of Durga Pujo, featuring the natives immersed in festivity, with the age-old tradition of Chhau dance playing on one side, while several workers including a police officer, a cab driver, a sanitization lady, and a waiter selflessly go about their jobs, finally turning into ZEE5 as they unwind and take a breather amidst the hullaballoo of the festival.

Speaking on the launch of the campaign, Manish Kalra, Chief Business Officer, ZEE5 India said, “Each year Durga Pujo brings a sense of hope. With inclusivity at the heart of the brand, this campaign brings forth the recognition of those who have selflessly contributed to the community through the good and the tough times both. With #AamarPujoSobarPujo, we want to bring entertainment home to everyone and have an inclusive occasion by delivering our Durgotsav specials hailing from the heartland of Bengal, extending the celebration across geographies and borders. This campaign will bring out togetherness and add more colour to the festival, making this welcome of Goddess Durga a special one.” 

Bengal’s dada and one of the most celebrated cricketers globally, Sourav Ganguly joins ZEE5 in the celebration saying, "Yet another year just went by that took a lot of grit and determination. While it saw hardships on one side, it also witnessed dedication. Pujo bears an important message of a positive outlook and with ZEE5 there is a lot more to look forward to. With this exciting campaign, the platform will bring everyone together and I’m excited to be a part of the festivities.”

Renowned Bengali actor, Parambrata Chattopadhyay, who has a long-standing association with ZEE5 after producing movies like Tiki-Taka, original content Kaali and Sharate Aaj, and featuring in releases like Password, Satyanweshi Byomkesh, Shonar Pahar on the platform, says, "As a Bengali, Durga Pujo is one of my favourite times of the year. I believe that ZEE5 has been an exciting platform when it comes to Bengali content. Entertainment being synonymous to the celebration will add so much to the festivities in every household."

Today, ZEE5 is home to over 2 lakhs+ hours of on-demand content and 100+ live TV channels. With a rich library of over 140+ original shows, ZEE5 offers content in 12 Indian languages: English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati, and Punjabi. The platform has an exciting line-up of 50+ theatricals and 40+ web series in 2021 that will add to its extensive library of content offering a wider array of catalogues to entertainment seekers.

The campaign is created in association with Shootnext Entertainment.

Joy Rekindle's The Excitement Around Durga Pujo

Joy Personal Care has launched a music video ahead of the festive season and Durga Pujo in West Bengal, featuring popular actress, Mimi Chakraborty. The song ‘Nijer Kache Phire Phire Ashi Tai’  which translates to a soul searching journey to re-discover yourself, perfectly captures the essence of the festive spirit, which is just around the corner. The music video is composed by Indradeep Dasgupta, written by Srijato Bandopadhyay, and sung by Antara Mitra.

The music video spreads a positive message by depicting the small joys in life and how sometimes, all one needs is a simple journey to discover themselves. The video showcases the journey of Mimi on a soul-searching trip, where she rides a bike on the outskirts of the city, shedding off her usual glamorous life away from the city. Through her journey, she is seen enjoying with kids and helping out a village in Pujo preparations. We see a humble, yet heartwarming pandal, a gorgeous idol, bhog distribution, dhunuchi nach and an ear-to-ear smile on Mimi’s face portraying that such simple acts are key to one’s happiness. 

Despite the challenges faced by people due to the Covid-19 pandemic and cyclone Amphan, the video aims to rekindle the spirit of the festival by depicting the introspective journey by a celebrity during Pujo, amidst the pandemic. The video through Mimi’s bike ride reflects an idea of a happy life, where she is playing and smiling along with kids and celebrating Pujo in a simplistic way.

Sunil Agarwal, Chairman, RSH Global, said, “Durga Puja in West Bengal is a festival very close to people’s hearts, and entails socializing and vibrant celebrations. While people have been facing adversities due to the pandemic and natural calamities, we have seen great resilience from people, and positivity towards celebrating this festival. Our latest music video showcases this very spirit as the celebrations are about to begin. We hope the audience enjoys the melodious tune of our music video and creates a deeper connection with our brand.”  

Mimi Chakraborty, said, “The essence of the song by Joy Personal Care is to bring forward the positive spirit of Pujo, which may seem to be dimmed by the pandemic and the cyclone. The video is a perfect representation of how by helping each other out, we can spread joy and celebrate Durga Pujo this year in all its glory and grandeur. I hope viewers strike an emotional chord with the video. I would like to thank Joy for presenting me with this opportunity and looking forward to putting out more such interesting content with Joy Personal Care in the future.”

Light Up Your Weekdays With Zee Café's Festive Bonanza

This festive season is going to be dhamkedaar as Zee Café brings in the much-needed festive cheer and glee this October. Join the celebrations as the channel announces two mega content blocks that make for an absolute delightful we-time with friends and family. 

Joining the party, the biggest stars of Hollywood descend on television in an exclusive screening of ‘Hollywood On Café.’ That’s not all there is! Watch out for more as Zee Café brings to you a grand premiere of an all-new property ‘Simply Sheroes’ saluting determinedly daring woman who rise to the occasion every time it calls on them. Starting Thursday, 7th October, Zee Café is set to present this festive bonanza on television weeknights at 9 onwards.

Watch out for fireworks and witness an evening filled with spectacular series will make you feel like it couldn’t get any better. Truly bringing the scale and extravagance of Hollywood on television, experience complete cinematic brilliance on TV with ‘Hollywood On Café; featuring shows like:

· City On A Hill starring Kevin Bacon and Bryan Cranston. Here’s an exciting story of an attorney and a corrupt FBI veteran who form an unlikely bond in order to take down a family of thieves that is ready to make you feel like Hollywood is home.

Another cracker bursts with ‘Your Honor’ featuring Bryan Cranston which follows a respected judge's son who is involved in a hit-and-run that leads to a high-stakes game of lies, deceit and impossible choices with gripping tales of suspense. Its celebration time starting 9 PM this month of October.

Get ready for some serious girl power, courtesy of a slew of strong women as Zee Café salutes these ‘Simply Sheroes’. Here’s a unique offering bringing you exclusive gifts from the television premieres featuring women in their natural heroism. This exciting box of gifts has all of these exciting titles:

· Evil S02 starring Katja Hebers and Mike Colter will soon give you spooks, chills and wicked ghouls all weeknights, starting at 10. It doesn’t get scarier than this!

· Season 3 of Charmed follows the lives of three sisters who, after the tragic death of their mother, discover they are powerful witches. There is enough of magic and mystic arts to keep you spellbound every night.

· Nancy Drew is one name we have literally grown up with. Season 2 opens with Nancy (Kennedy McMann) a sharp and intrepid teenager makes plans to leave her hometown for college after high school graduation but finds herself drawn into a supernatural murder mystery.

BIG FM Celebrates Navratri With Non-stop Music, Games & Much More

BIG FM rings in the festivities in a grand manner, uniting the spirit of the different regions across India. Keeping the regional and cultural flavour in mind, they have curated different properties to cater to different regions of India leveraging their expansive network of 58 stations.

In line with the current norms of social distancing, the campaigns have been curated that the listeners can participate in the celebrations from their homes. ‘Musical Navratri’, designed for the North region, will see the biggest on-air musical festival with artists performing every day for an hour. There will also be separate segments to cater to the devotional aspect of the ‘Navratri’ with bytes from the pandits of popular temples along with day specific capsules. The campaign ‘Navla Norta’ in Gujarat, which means ‘Lets celebrate Navratri again’ will conduct one of the biggest on-air and digital musical festivals of Garba. 

Big Green Durga, curated for the people of Patna and Varanasi promotes eco-conscious and covid appropriate behaviour, ensuring a clean city and making people aware about the importance of sanitising, maintaining distance, wearing mask and vaccination amidst the festive fervour. Big Family Roopena Sangsthita, for Kolkata and other Eastern regions has much in store for the Durga Puja. This includes the 'Biggest Family Reality Show' ever done on radio, as listeners can register in #Family-Roopena Sangsthita Bonanza by answering a simple question. There will be a series of rounds, where families will get a chance to tell stories and play exciting games.

Talking about 9-day long celebrations, Sunil Kumaran, Country Head - Product, Marketing & THWINK BIG, BIG FM, says, “It has been a difficult time for people, and with the onset of festivals, we want to make the occasion joyous for our listeners. Since Navratri is celebrated all across the country, we have kept the flavour of each region while curating the campaigns. We want to join in the celebratory mode and give our listeners something that beautifully merges tradition and newness. Through these bouquet of campaigns, our endeavour is to create a space that brings people together, engages them and promotes uninterrupted, pure joy.”

The celebrations don’t end here. The radio network will also celebrate the flavour of Navratri through ‘Nau Din Nau Swad’, where it will be connecting listeners through food as they put a spotlight on the traditional and fasting dishes for nine days across its 58 stations. 

Celebrate #PurplleWaliDiwali With Sara Ali Khan

Purplle has launched its festive campaign – #PurplleWaliDiwali. In their beauty sale, consumers will get a chance to choose their free gift on every order. A host of beauty products, including, Hair Straighteners, Eye-Shadow Palettes, Primers, Highlighters, Mascaras, and a lot more will be up for grabs. The sale will go live from 20th -26th October.

The campaign film showcases Sara Ali Khan grooving to ‘Yeh Diwali Purplle Wali’ giving the original song a twist, voiced by the ace singer Anushka Manchanda. Additionally, consumers stand a chance to win the coveted Papa Don’t Preach Lehenga worn by Sara Ali Khan in the campaign film.

Speaking on the campaign, Sara Ali Khan, says, “This Diwali Purplle has empowered consumers to choose a free gift of their choice and claim some of the coolest beauty products. Bringing alive the essence of the campaign through a catchy tune, a quirky hook step, and recreating Bollywood’s most iconic song has been exciting.”

On the launch of the campaign, Nippun Aneja, Chief Business Officer, said, “We wanted to make this Diwali even more special for our consumers during our biggest sale of the season. This year everyone will have the freedom to choose their very own free Diwali gift every time they shop with us, on every order they place. We want this to truly be a Purplle Wali Diwali, celebrated with Sara Ali Khan, and the best of beauty for all.”

On creating the campaign, Arun Iyer, Founder, and Creative Partner, Spring Marketing Capital said, “With a strong insight we aimed at making a campaign where the unique proposition of a free Diwali gift on every order, comes to life. We created a fun, quirky, celebration, in the Purplle world, leveraging the brand ethos. With sharp lyrics, we ensured our core communication stands out on a unique, trendy canvas.”

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