Deepali Naair, Director, Digital Sales-India, IBM, has joined CK Birla Group as Group CMO. She was associated with IBM for just under five years.

Highly placed sources have confirmed this development to e4m.

With over two decades of experience in sales, marketing, ecommerce and managing P&L, Naair has held leadership business positions with eminent consumer brands.

Naair started her career as a senior officer at Tata Motors. Thereafter, she moved to BPL Mobile Communications as a manager and looked after the marketing operations and later held the position of group head account planning at FCB Ulka Advertising. She was a marketing manager at Marico and a consultant at EMM Group. She moved to HSBC Asset Management India as the vice president and head of marketing.

She has also served as Country Head – brand, customer service and e-commerce at L&T General Insurance Company. At Mahindra Holidays & Resorts India, she was the chief marketing officer. She has also been a visiting faculty at the SP Jain Institute of Management & Research.

She is among the most influential women in BW Businessworld's MIW 2023.