By collaborating with Bajwa, Campus seeks to enhance its appeal to a fashion-forward audience and redefine women's fashion, style, and everyday comfort
Campus Activewear joined forces with Sonam Bajwa to redefine women's fashion, style, and everyday comfort. With the introduction of the Chunky sneaker collection, the brand aims to pave the way for a new era in fashion.
Speaking on the association, Nikhil Aggarwal, CEO of Campus Activewear said “With a charismatic personality and an impeccable sense of style, Sonam Bajwa is a name that resonates across India, particularly in our key markets of Haryana, Punjab, and Uttar Pradesh. Known as a fashion icon among diverse strata of society, Sonam effortlessly connects with the youth of India, making her a perfect face for Campus Activewear.”
By collaborating with Bajwa, Campus seeks to enhance its appeal to a fashion-forward audience, elevating its status as an aspirational brand. According to Statista, a global data and business intelligence platform, the sneaker culture in India is expected to generate INR 21,000 Crores in revenue by the end of 2023. Sneakers have transcended their role as mere footwear and represent a lifestyle, a statement, and a commitment to both comfort and style.
Sonam Bajwa expresses her excitement about this collaboration. She says, “I am thrilled to be associated with Campus Activewear, a brand that values comfort and style just as much as I do. Together, we aim to establish new fashion paradigms and inspire the youth to embrace an active lifestyle without compromising their fashion statement.”
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