Coca-Cola Elevates Pratik Thakar As Global Head Of Generative AI

Previously, Thakar was the Global Head of Creative Strategy and Integrated Content for the Coca-Cola

The Coca-Cola Company has elevated Pratik Thakar as the global head of generative AI. Thakar. He confirmed his appointment to the post on his LinkedIn post.

Thakar post on LinkedIn stated, “I’m happy to share that I’m starting a new position as Global Head of Generative AI // Marketing Transformation Office at The Coca-Cola Company."

Thakar will be responsible for developing creative platforms that employ AI technology to improve the consumer experience across The Coca-Cola Company's entire brand and category portfolio.

Prior to this, he held a variety of leadership positions at organisations such as the World Federation of Advertisers, Grey Group, McCann WorldGroup, and Saatchi & Saatchi Asia.

Thakar was the Global Head of Creative Strategy and Integrated Content for the Coca-Cola portfolio before being promoted to the generative AI head at Coca-Cola.

Coca-Cola recently unveiled 'Create Real Magic', an artificial intelligence (AI) platform that integrates OpenAI's GPT-4 and DALL-E technologies, in a blog post.