Confiance Communications Secures PR Mandate For Khyaal

Empowering Khyaal's brand proposition in the agetech sector, Confiance Communications strategically deploys PR campaigns, cultivating media relationships and reinforcing brand equity

Confiance Communications secures PR mandate for Khyaal, leveraging its profound understanding of the Indian startup and venture capital landscapes. 

Speaking about the partnership, Bushra Ismail, Founder & Chief Strategist, Confiance Communications, said, “We're thrilled to collaborate with Hemanshu and Pritish, to enhance their brand proposition through strategic PR deployment. Cultivating influential media relationships and implementing compelling PR campaigns for Khyaal, we seek to reinforce its brand equity and pave the way for its sustained success in the agetech industry. Aligned with the brand’s PR objectives, our campaigns will be targeted towards various stakeholders, namely senior citizens, investors, and other organisations in this domain.”

Under the mandate, Confiance will lead Khyaal's holistic communications strategy. This includes establishing a robust PR framework, shaping essential brand messages, nurturing strong media and stakeholder relationships, and formulating a dynamic content strategy. Collaborating closely with Khyaal's corporate communications team, the primary goal is to strengthen the company's market positioning and enhance its presence among India's senior demographic.

Commenting on the partnership, Hemanshu Jain, CEO, Khyaal said, “Confiance's wealth of expertise makes them an integral partner in shaping the PR communication roadmap and executing strategic brand-building PR campaigns for Khyaal. We're confident that their contribution will be pivotal in furthering our mission and enhancing our reach within our key stakeholders.”

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