DP World Unveils New TVC Featuring Sachin Tendulkar

Conceptualised by BBH, directed by Lloyd Baptista and produced by Prodigious, the TVC tells the story of Tendulkar exploring how logistics connects the world of cricket across the globe.

DP World has unveiled a new TV campaign in partnership with cricketing legend Sachin Tendulkar. Titled, ‘We move Cricket, so that Cricket moves you’. The TV campaign celebrates DP World’s logistical capabilities in making cricket possible around the world, including this year’s ICC Men’s Cricket World Cup India 2023.

Conceptualised by BBH, directed by Lloyd Baptista and produced by Prodigious, the TVC tells the story of Tendulkar exploring how logistics connects the world of cricket across the globe. Whilst running through a field, he is taken aback by a DP World container in front of him. He chooses to walk inside the logistics container and on entering, he is transported to a cricket bat factory - where he witnesses the meticulous operation behind the preparation of cricket bats.

We continue to follow Tendulkar as he walks into a series of different containers, with each one a portal into the core ingredients that bring the game of cricket together – including the grass on the pitch to the seats in the stadium. The TVC concludes with him emerging into a cricket stadium, seeing the parts coming together – realizing how the sport wouldn’t be possible without the smart logistics behind it.

Sachin Tendulkar, Global Ambassador, DP World said, “I am delighted to partner with DP World on this campaign which shows how smart logistics makes the game that we love, possible. The ICC Men’s Cricket World Cup is one of the greatest stages in the white ball game. But, without critical smart logistics solutions, ranging from the delivery of the cork in the ball to the seats in the stadiums, the tournament would not be the same.  I hope, by watching this campaign, fans across the world understand how the success of any tournament is underpinned by the logistics behind it.”

The campaign has been broadcast across television and digital and will finish at the culmination of the ICC Men’s Cricket World Cup India 2023 on 19 November. It is also viewable across DP World’s global social media channels.