Dentsu Appoints Harsha Razdan As CEO

Prior to this, Razdan held the position of senior partner at KPMG

According to a statement released by Dentsu Asia Pacific, Harsha Razdan has been appointed CEO of Dentsu South Asia. 

Razdan's position at Dentsu will be effective from 1 May 2023.

Rob Gilby, CEO APAC, Dentsu, says, "India has been through the most profound and impressive digital transformation and the future of the digital economy is bright; with new opportunities being generated by the advent of 5G, proliferation of affordable devices and the development of a new economy accessible to all. Harsha is an exceptional leader with a deep strategic understanding of the competitive landscape. His background in brand building, overlayed with deep knowledge of tech-driven transformation brings formidable cross-capability expertise and will drive growth opportunities in creating a new value ecosystem for clients with consumers at the centre."

With the goal of connecting teams around Densu's ambition to be at the forefront of people-centered transformations that shape society, Razdan will be in charge of managing close to 4,000 individuals throughout South Asia. 

He will collaborate with executives to realise this long-term goal while enhancing Densu's solid reputation for creativity and innovation and providing superior service to clients.

Harsha Razdan comments, “It is a very exciting time to be leading an agency network in India, especially with the significant progress we are seeing in the digital development of our market and what that means for brands. India is leap-frogging other markets in its adoption and development of new technologies, and it’s critical that agencies are capitalising on new opportunities for brands to speak to new consumers. I can’t wait to get started.”

With over 25 years of experience, Razdan has worked for major, international FMCG companies like PepsiCo and Unilever as well as consulting firms like Accenture, where he spent four years in the UK. 

In his previous position as senior partner at KPMG, he was in charge of clients and markets as well as Consumer Markets, Life Sciences, and Internet Business. He is a member of the Global Consumer & Retail leadership team as well as the Advisory Leadership team.

He will be located in Mumbai and will answer to Densu's CEO for APAC, Rob Gilby. 

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