Dentsu Sports International Appoints Echo Li As Global Chief Commercial Officer

Li will be reporting directly to DSI Global President and MKTG CEO, Matt Manning

Dentsu Sports International (DSI) comprised of MKTG Sports + Entertainment, appointed Echo Li as its Global Chief Commercial Officer.

Based in Singapore, Li will serve as a member of the global executive team with a focus on the APAC region, reporting directly to DSI Global President and MKTG CEO, Matt Manning.

"I'm excited to welcome Echo to DSI as a key member of our global leadership team," said Manning. "APAC continues to be a huge growth area for our business, and I am confident that under Echo's leadership, our property sales and brand consulting offering in the region will be nothing but first-class. Her experience, network, energy, and understanding of not just the APAC region, but the global sports marketing industry makes her the perfect leader to help us achieve the ambitious goals we have set."   

"Dentsu Sports is a global powerhouse in our business, and I’m thrilled to be able to play a key role in further developing their global sales offering. The opportunity to work with Matt and the global leadership team and collaborate with the broader Dentsu Group to create a truly integrated sports and entertainment sales and consulting capability, is something truly unique,” said Li. 

Li's responsibilities include leading and representing top sports and entertainment brands from across the world, as well as leveraging and growing teams in the Americas, EMEA, and APAC. She will collaborate with members of the global commercial team and leaders across the DSI organisation to obtain premium rights around the world and sell them in the APAC region, including identifying priority markets. 

Li will also be responsible for expanding the agency's brand consulting capability across APAC, working closely with MKTG APAC Managing Director Matt Connell to design and implement a strategy that will ensure business development and execution across all key Asian markets, with a focus on growing service offerings such as Brand and Rights Holder Consulting, Hospitality and Events, Measurement and Analytics, and Content, Creative and/or Communications. 

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