The campaign has been conceptualised by Manja Brand Works LLP and is directed by Nitesh Tiwari
Disney+ Hotstar, the official streaming partner for the ICC Men's Cricket World Cup 2023, released a new ad featuring former World Cup-winning captain Kapil Dev as the tournament's comes to a close.
Talking about the collaboration, Sidharth Shakdher, Head – Marketing, Disney+ Hotstar India said, "Cricket serves as a unifying force that brings our nation together. By offering free mobile streaming of the ICC Men's Cricket World Cup 2023 on Disney+ Hotstar, our goal is to make cricket more accessible to all, and who better to collaborate with for this endeavour than the iconic Kapil Dev. Through this campaign, our aim is to harness the deep-rooted passion for cricket that resonates across the nation, reaching every nook and corner.”
The campaign has been conceptualised by Manja Brand Works LLP and is directed by Nitesh Tiwari. The video highlights that all matches will be accessible for free streaming on the Disney+ Hotstar mobile app, ensuring viewers across the country can enjoy the matches without concerns about data usage, with the special data saver mode.
Commenting on his collaboration with the streaming platform, Kapil Dev said, “I am thrilled to be associated with Disney+ Hotstar, for bringing its first-class entertainment to every corner of the country and especially with the free on mobile offering for the ICC Men’s Cricket World Cup 2023! Playing in the World Cup is an incredible experience, the atmosphere is electric, the competition is fierce and the passion is unparalleled. The current Indian team consists of an exceptional group of men and seeing them play is heartwarming. With the game evolving, the players are too and they have reached new heights of skill and athleticism. However, what makes cricket so special is the passion for the game both among the team and among the fans and with sports streaming platforms like Disney+ Hotstar, the game can be enjoyed anywhere, anytime, without missing a beat!”
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